Pulsemagazine

  • Armed with technology, advertisers can spend less and still grow sales

    … For almost a century, ad spending has hovered around 1 to 1.5 percent of GDP, and this year will be no different, if the forecasts are right. Zenith Media, one of the most widely cited forecasters, projects that this year’s total ad spend will reach $197 billion in 2017, based on the belief that advertising’s share of the gross domestic product…

    Digiday- 19 readers -
  • The Brand Lie: How Tina Sharkey wants to shake up CPG

    … Tina Sharkey thinks people are being ripped off. They pay extra for basic goods like toilet paper and toothpaste on the back of billions in marketing and brand building by the likes of P&G and Unilever. The extra margins charged thanks to branding amount to a tax on people. It’s why she’s even trademarked the term “BrandTax” and put…

    Shareen Pathak/ Digidayin How To's- 24 readers -
  • Can automation help retailers fend off the threat of Amazon?

    … The LoweBot is an actual 5-foot-fall robot that sweeps the aisles of Lowe’s home-improvement stores to track inventory and help shoppers find items. After the first one was deployed in August 2016 in San Francisco, it’s live in 11 California-area Lowe’s stores. But it does have roots in science fiction. It’s tough to articulate a far-future…

    Digiday- 19 readers -
  • How Brendan Eich plans to flip the online ad model and fix the web

    … Brendan Eich knows how the web works — and how to fix it. The inventor of JavaScript while at Netscape is now occupied with growing a new browser, Brave, which promises to be far faster than entrenched leaders like Google Chrome. The trick: Brave blocks data-hogging ads and flips the web’s publishing model. Instead of advertisers paying…

    Lucia Moses/ Digidayin How To's- 19 readers -
  • A tax could remedy slow-loading ads, but enforcement would be tricky

    … Readers are quick to click away from webpages that don’t load in a timely manner, and advertising contributes to that latency. But what if advertisers got taxed for heavy ads that delay publishers’ page-load speeds? Ad-quality issues delay page loads by an average of 4.3 seconds, costing ad-supported sites $400,000 in revenue a year, according…

    Yuyu Chen/ Digiday- 11 readers -
  • Stay tuned: Ad-free TV is on its way

    … TV viewers have long accepted a simple trade-off: To watch your favorite shows, you’re going to have to sit through commercials. Even though you’re paying a fee for every channel as part of your cable TV bundle subscription, commercials are part of the ballgame. The rise of DVRs put a dent in this bargain, showing that people were willing to take…

    Digiday- 22 readers -
  • How Amazon could become an entertainment powerhouse

    … The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017…

    Lucia Moses/ Digidayin How To's- 46 readers -
  • Why Amazon is set to change advertising as we know it

    When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...

    Shareen Pathak/ Digiday- 61 readers -
  • Amazon is taking on Google and Facebook for ad tech dominance

    … Take it from Martin Sorrell: He knows a threat when he sees it. The WPP chief famously coined the term “frenemy” for Google nearly a decade ago, later applying it to Facebook. Next up: Amazon. “Amazon’s penetration of most areas is frightening, if not terrifying to some,” Sorrell offered during WPP’s most recent earnings call. Like Google…

    Digidayin Social Google- 27 readers -
  • Back to Basics: Laura Brown takes an unexpected approach as InStyle EIC

    … “I have an acronym: BFM. Bad fashion movie. I don’t want to act like I’m in a bad fashion movie,” says Laura Brown, flopped on a couch in a fishbowl meeting room in the middle of the InStyle office. “You know what I mean? ‘You’re out! Get out!’” she demonstrates, gesturing for me to exit. “I’m not that girl.” For anyone familiar with Brown…

    Digiday- 15 readers -