Pulserundown

  • The folly of publisher alliances vs. the duopoly

    … This week’s non-Trump news in media was the concerted effort by major newspaper companies to pressure Google and Facebook. The idea: an antitrust exemption to allow competitors to form a united front in wringing concessions from the duopoly. Many have panned the idea, and rightfully so, seeing as it’s too little, too late. Publisher alliances…

    Brian Morrissey/ Digiday- 17 readers -
  • Coming to Cannes: Brand safety hand-wringing

    … This is the time of the woke CMO. Marketers have typically avoided controversy, but we live in strange times. Look no further than the situations in which JPMorgan Chase, Delta and Bank of America found themselves. JPMorgan Chase’s CMO, Kristin Lemkau, took to Twitter to denounce NBC for giving airtime to conspiracy theorist and Sandy Hook denier…

    Brian Morrissey/ Digiday- 13 readers -
  • Facebook’s got a video-monetization gap

    … Facebook has grand ambitions in video. Mark Zuckerberg himself has said the feed will be mostly video in a few years, and Facebook is clearly eyeing TV. But for many video creators, Facebook simply doesn’t measure up when it comes to turning views into dollars. That was a big takeaway from conversations last week at the Digiday Video Anywhere…

    Brian Morrissey/ Digiday- 23 readers -
  • Coming soon: The Digiday Changemakers 50

    …, 50 people in media and marketing that are making change happen. We have avoided lists for the past seven years. I inherited a project to do a Digiday 100, but that was mothballed. The reason: I was burnt out on doing manufactured lists that are simply a reason to sell congratulatory print ads. I saw business models based on this kind of ego…

    Brian Morrissey/ Digiday- 17 readers -
  • Axel Springer’s muscular approach to platforms

    … This week, we’re launching the Digiday+ Slack channel. We’ll kick it off on Thursday at 1 p.m. ET with a chat I’ll lead with Neil Vogel, CEO of Dotdash (formerly About.com). Neil will discuss the decision to mothball the Internet 1.0 brand, the shift to verticals in digital media and probably some Philadelphia sports. Please join us, and stop…

    Brian Morrissey/ Digiday- 22 readers -
  • The Rundown: An optimistic view of media’s future

    … I spent last week in Vail, for our Moguls event that gathered together 25 C-level publishing executives, which was followed by the Digiday Publishing Summit, which drew another 200 publishing executives. One thing stood out: The hints of optimism. Justin Smith’s optimistic survival guide Yes, Digiday often forthrightly emphasized the challenges…

    Brian Morrissey/ Digidayin Affiliate- 22 readers -
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