Pulsetest

    • Why Amazon is set to change advertising as we know it

      When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...

      Shareen Pathak/ Digiday- 38 readers -
    • How Amazon could become an entertainment powerhouse

      The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.

      Lucia Moses/ Digidayin How To's- 40 readers -
    • Stay tuned: Ad-free TV is on its way

      TV viewers have long accepted a simple trade-off: To watch your favorite shows, you’re going to have to sit through commercials. Even though you’re paying a fee for every channel as part of your cable TV bundle subscription, commercials are part of the ballgame. The rise of DVRs put a dent in this bargain, showing that people were willing to take matters into their own hands to avoid ads.

      Digiday- 14 readers -
  • Gwyneth Paltrow on building a lifestyle media brand: ‘It has to mean something’

    … Gwyneth Paltrow started Goop as a newsletter in 2008 to give recommendations about food, fitness, fashion and beauty. The company has since expanded to add commerce, product lines and books. Recently, Goop partnered with Condé Nast on a quarterly print magazine, launching in September. We caught up with Paltrow to learn more about the launch…

    Digiday- 16 readers -
  • The last empire: Inside Dentsu’s looming presence in Japan

    … Foreigners visiting Dentsu for the first time are in for a shock. The agency group’s headquarters in Tokyo are massive, occupying a central role in the Shiodome district. Visitors are treated to the full Dentsu experience, taken to a VIP elevator that will whisk them up 48 stories to the top floor, where Dentsu’s top execs enjoy spectacular views…

    Yuyu Chen/ Digiday- 17 readers -
  • Eyes wide shut: Marketers need to fix digital media

    … Marketers often play the role of the disappointed parent when it comes to digital media. They see so much potential in it, only to be let down by its recurring issues of fraud, lack of transparency and bad ads. Now, more than ever, it’s become clear that for real change to happen in digital media, marketers will need to take responsibility…

    Shareen Pathak/ Digiday- 20 readers -
  • The Connecter: Meet Dany Lennon, the ad industry’s foremost talent hunter

    … At lunch, Dany Lennon orders salmon. “I need the protein,” she says. “Did I tell you, darling, that I’m a boxer?” Turns out she is, in a sense. Lennon, founder of the Creative Register – arguably the industry’s most influential talent management and recruiting company – had started taking boxing lessons several weeks earlier. Over a two-hour…

    Shareen Pathak/ Digiday- 35 readers -
  • The definitive oral history of Burger King’s Whopper Sacrifice

    … In 2009, Crispin Porter + Bogusky and Burger King were on a high. In answer to a brief to show people demonstrating their love for the Whopper on the burger’s 50th anniversary, two zany campaigns had pushed the envelope and broken online records: Whopper Freakout (which secretly taped people after telling them the Whopper was off the menu…

    Shareen Pathak/ Digiday- 22 readers -
  • Trimming the fat: Streaming skinny bundles are all the rage, but for how long?

    … It used to be that if you wanted to pay for TV, you didn’t have a lot of options. Between cable and satellite TV providers, most customers had only two or three choices in their local markets. Because they had minimal competition, distributors and networks could bundle hundreds of channels — most of which you didn’t watch — and collect a sizable…

    Digidayin How To's- 23 readers -
  • For small publishers, Facebook is often a force for good — and frustration

    … When Fatherly CEO Mike Rothman wanted to get his parenting startup verified, he completed Facebook’s official forms and waited. Nothing happened. He asked one of his company’s investors to call in a favor. Nothing. Finally, he asked a friend at a bigger publisher to pass the request to that publisher’s Facebook rep. Finally, Fatherly is the proud…

    Lucia Moses/ Digidayin Social- 14 readers -
  • Something old, something new: Inside NBCUniversal and BuzzFeed’s union

    … When Linda Yaccarino took the stage at Radio City Music Hall at the upfronts in mid-May, she was ready to pitch thousands of advertisers on why NBCUniversal would make the perfect media partner. As NBCU’s chairman of ad sales and client partnerships, Yaccarino oversaw $10.4 billion in ad revenue in 2016 — and a lot of that spend was decided when…

    Digiday- 37 readers -
  • It’s Jen Wong’s Time

    … Jen Wong is running late. Time Inc.’s chief operating officer has yet to show up for a scheduled interview at the company’s lower Manhattan headquarters in Brookfield Place. The question of the hour: How is she helping to turn around the embattled publishing company? Wong, along with the rest of Time Inc.’s leadership, is still dealing…

    Digiday- 34 readers -
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