Punchtab Consumer Research Series

  • Facebook Gets an F for Back-to-School Shopping

    … A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat? Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well…

    Mary C. Long/ AllFacebookin Social- 4 readers -
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