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Dish DBS, a US satellite TV company, has beaten Google to the .dot new gTLD in an ICANN auction that fetched just $700,000. It’s further proof, if any were needed, that you don’t need to have the big bucks to beat Google at auction. Dish plans to use .dot as a single-registrant space, but unusually it’s not a dot-brand. According to its application, the company: intends to utilize the .