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What do you call a registry that defensively registers names on behalf of the very people that would be its most likely customers if the TLD weren’t so hideously overpriced? L’Oreal, apparently. About half of its .makeup new gTLD comprises the names or nicknames of social media “influencers” in the make-up scene, and they all seem to belong to the registry.
… Want to register a .beauty or .makeup domain name? L’Oreal will get to decide unilaterally whether “you’re worth it”. The cosmetics maker has released the registration policies for its first former “closed generic” gTLD, .makeup, and they’re among the most restrictive in the industry. Free speech appears to be the first victim of the policy…