Puppyhood

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … a good dog” and “give your puppy toys to stave off boredom.” Night Agency, which is behind the Puppyhood campaign, said this type of content was the logical place to start, and it plans to build on the existing content with stories that address more niche topics. But in the words of BarkPost editor Stacie Grissom, “To stand out, you’ve got…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • The Best Branded Content of May

    … aren’t eager to bond over adult diapers or batteries or paper stock—but for some brands, it’s worth a shot. Purina recently started Puppyhood, a social network for puppy owners. And now Net-a-Porter—publisher of The Edit and glossy print mag Porter—has launched The Net Set, a social network app that delivers a Facebook-style news feed of trending…

    The Content Strategistin Social Content- 28 readers -
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