Puppyhood

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … a good dog” and “give your puppy toys to stave off boredom.” Night Agency, which is behind the Puppyhood campaign, said this type of content was the logical place to start, and it plans to build on the existing content with stories that address more niche topics. But in the words of BarkPost editor Stacie Grissom, “To stand out, you’ve got…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • The Best Branded Content of May

    …. And apparently, I’ve been missing out because the Rushkoff interview is just one of five HP Matter pieces that longform.org has chosen to feature in the last year. No wonder Meg Whitman, pictured above, is smiling so bright—her company, like the others featured here, are starting to crack the content code. Have a piece of branded content you loved…

    The Content Strategistin Social Content- 27 readers -