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According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity.
…. Michael Allen, Vice President of Solutions Dynatrace This infographic from Raconteur plots the new retail purchasing pathway, taking the prospect from discovery to evaluation and on through the purchase. Within those stages, consumers are bouncing between online and offline channels to research and price their purchases. The customer journey doesn’t end there, though – it continues with experience and loyalty. © 2015 DK New Media. …
… divides consumer interest and behavior into four stages (AIDA): You may have seen this as a version that includes sell-up and post sale support: If you search the Internet for “purchase journey” or “purchase funnel”, you will see various versions of the purchase funnel framework with different stages being added or modified. But the core concept…