Purchase Behavior

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … a millennial into your store isn’t enough anymore, because the mobile experience is now playing a role with in-store purchase behavior. 57 percent of millennials use their phones to compare prices while in-store. If you have an item that catches their eye, and a helpful salesperson who answers their questions, you still may lose the sale if the customer…

    Marketing Technology Blog- 22 readers -
  • Retail Customer Journey’s Have Absolutely Changed

    … Sometimes I wonder if I wrote a hundred more posts about changing buying behavior, with hundreds of additional data sources, if prospects will begin listening. They just don’t seem to be listening, though. When we hear we’re different and then do some research we always find the same thing. Consumer buying behavior is changing. The change…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    …. Specifically, one of the questions I discuss in my book is “With the rise of social media and fragmented marketing channels, is the purchase funnel still valid for content planning?” Below are my thoughts, some which are also found in my book. The Purchase Funnel In 1898, Elias St. Elmo Lewis created the modern concept of the purchase funnel. He…

    Pam Didner/ Relevancein Content- 14 readers -