Purchase Behavior

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … a millennial into your store isn’t enough anymore, because the mobile experience is now playing a role with in-store purchase behavior. 57 percent of millennials use their phones to compare prices while in-store. If you have an item that catches their eye, and a helpful salesperson who answers their questions, you still may lose the sale if the customer…

    Marketing Technology Blog- 29 readers -
  • Retail Customer Journey’s Have Absolutely Changed

    …. Michael Allen, Vice President of Solutions Dynatrace This infographic from Raconteur plots the new retail purchasing pathway, taking the prospect from discovery to evaluation and on through the purchase. Within those stages, consumers are bouncing between online and offline channels to research and price their purchases. The customer journey doesn’t end there, though – it continues with experience and loyalty. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    …. Specifically, one of the questions I discuss in my book is “With the rise of social media and fragmented marketing channels, is the purchase funnel still valid for content planning?” Below are my thoughts, some which are also found in my book. The Purchase Funnel In 1898, Elias St. Elmo Lewis created the modern concept of the purchase funnel. He…

    Pam Didner/ Relevancein Content- 16 readers -
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