Purchase Behavior

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted…

    Marketing Technology Blog- 33 readers -
  • Retail Customer Journey’s Have Absolutely Changed

    … Sometimes I wonder if I wrote a hundred more posts about changing buying behavior, with hundreds of additional data sources, if prospects will begin listening. They just don’t seem to be listening, though. When we hear we’re different and then do some research we always find the same thing. Consumer buying behavior is changing. The change…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    In my upcoming book, Global Content Marketing, I create a framework for Global Content Marketing Cycle and share relevant content marketing case studies for enterprises and small businesses. I also address several topics such as the key elements of a content plan, quantity vs. quality of content, original content vs. curated content and more.

    Pam Didner/ Relevance- 16 readers -
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