Purchase Behavior

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … their marketing mix to focus on digital activities, it is equally important to take advantage of the same treasure trove of data that today’s millennials are utilizing. The use of recent advancements in research and data technology need not be limited to the consumer side. Companies can fight data with data in order to better understand their target…

    Marketing Technology Blog- 33 readers -
  • Retail Customer Journey’s Have Absolutely Changed

    … Sometimes I wonder if I wrote a hundred more posts about changing buying behavior, with hundreds of additional data sources, if prospects will begin listening. They just don’t seem to be listening, though. When we hear we’re different and then do some research we always find the same thing. Consumer buying behavior is changing. The change…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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