Purchase Decision

  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those…

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • Social Media’s Marked Effect on Customer Experience

    … why consumers love social media so much? It gives them the ability to ask questions and leave feedback in a public forum where your response is on display for everyone to see — and believe me, other customers are watching closely. A study from Conversocial found that 88% of consumers are less likely to buy from a brand that has unanswered customer…

    Marketing Technology Blog- 26 readers -
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