Purchase Decision

  • 8 Ways for You to Create Content that Creates Customers

    … These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those…

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • Social Media’s Marked Effect on Customer Experience

    …. More consumers than ever are looking to communicate with brands via social media, and your company won’t be able to compete if you don’t join in. Every interaction matters, and ignoring customers is simply not an option — doing so will have a negative effect on customer experience, and in turn, hurt your bottom line. A Preferred Channel Do you know…

    Marketing Technology Blog- 26 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …. Conversions – 38% of moms are more likely to buy products from brands that other women Like on Facebook. Email Marketing – 64% of respondents will open an email if they trust the brand. Search – 16% increase in brand recall when a recognized brand appeared in search results. Social Media – 77% of brand conversations on social media are people…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
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