Purchase Decision

  • 8 Ways for You to Create Content that Creates Customers

    … These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those…

    Douglas Karr/ Marketing Technology Blogin Content- 18 readers -
  • Social Media’s Marked Effect on Customer Experience

    … up spending 20% to 40% more with the company Tweet This!. (Bain & Company) 85% of fans of brands on Facebook recommend those brands to others. (Syncapse) [tweetthis hashtag="socialmedia marketing"]Consumers are 71% more likely to make a purchase based on social media referrals Tweet This! (Hubspot) Your customers have more reach…

    Marketing Technology Blog- 18 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    … We’ve been writing and speaking a lot about attribution and the purchase decision as it relates to content production. Brand recognition plays a significant role; perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content may not immediately lead to a conversion – it can lead…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
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