Purchase Decision

  • Is Millennial Shopping Behavior Really That Different?

    …! If they like your brand, they’ll sing your praises to everyone they know. If they don’t, they will be quick to call you out. What do these millennial shopping trends mean for retailers? It means standing behind quality products. It’s learning how to connect with the demand of different audiences. Being proactive rather than reactive will go a long way…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • Social Media’s Marked Effect on Customer Experience

    … to others Tweet This!, compared to just 19% of customers who do not receive a response. (NM Incite) 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts Tweet This!. (BrightLocal) When companies engage and respond to customer service requests over social media, those customers end…

    Marketing Technology Blog- 26 readers -
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