Purchase Decision

  • Social Media’s Marked Effect on Customer Experience

    …. More consumers than ever are looking to communicate with brands via social media, and your company won’t be able to compete if you don’t join in. Every interaction matters, and ignoring customers is simply not an option — doing so will have a negative effect on customer experience, and in turn, hurt your bottom line. A Preferred Channel Do you know…

    Marketing Technology Blog- 15 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    … looking for advice, information, or help. Word of Mouth – brands that inspire higher emotional intensity receive 3 times the word-of-mouth marketing. With brand holding so much weight over the purchase decision, a key takeaway for any organization is that the perception of your company has incredible influence. That means that even the most…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
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