Purchase Decision

  • 8 Ways for You to Create Content that Creates Customers

    … a few podcasts. When we’re recording the podcasts, we’re also recording them on video. Then we’re utilizing the transcription of those interviews to feed our writers to develop the content. As content performance increases, we may even utilize infographics and whitepapers to expand on the response and then paid promotion to expand their reach…

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
  • Social Media’s Marked Effect on Customer Experience

    …. More consumers than ever are looking to communicate with brands via social media, and your company won’t be able to compete if you don’t join in. Every interaction matters, and ignoring customers is simply not an option — doing so will have a negative effect on customer experience, and in turn, hurt your bottom line. A Preferred Channel Do you know…

    Marketing Technology Blog- 26 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    … We’ve been writing and speaking a lot about attribution and the purchase decision as it relates to content production. Brand recognition plays a significant role; perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content may not immediately lead to a conversion – it can lead…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
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