Purchase Decision Process

  • How The 2015 B2B Purchase Decision Process Has Changed

    … and personalize the purchase process. Specifically, What content business buyers seek and consume? Where do business buyers find the content they need? What do business buyers do next in the purchase process? To better understand the 2015 B2B purchase decision process, McKinsey developed the B2B Customer Decision Journey (CDJ). This model emphasizes…

    Heidi Cohen/ Heidi Cohenin Content How To's- 19 readers -
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