Purchase Decision Process

  • How The 2015 B2B Purchase Decision Process Has Changed

    … the point when the prospect first discovers your content online. (Of course, for more expensive or complex sales, this can be higher.) Given this diverse self-serve model, Forrester found that B2B buyers find 3 pieces of content about your firm for each piece of content your organization has created. This other content can come from a wide variety…

    Heidi Cohen/ Heidi Cohenin Content How To's- 29 readers -
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