Purchase Evaluation

  • Retail Customer Journey’s Have Absolutely Changed

    …, consumers use an average of almost five touch-points before they purchase Tweet This!. Every customer journey is unique in today’s digital business economy. The rise of online and mobile commerce has fundamentally changed the way we shop, but it’s not as clear-cut for retailers as just identifying whether their customers shop online or in-store…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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