Purchase Funnel

  • Monday Catch-up: Yahoo, Ad Fatigue and Nurturing Leads

    … 2016 is off to a great start for marketers — it’s a new beginning for us all. We’ve got plenty of helpful and insightful new resources in store for you over the next year to take your email marketing to the next level. But let’s get started with a few quick updates first … 5 Things Marketers Need to Know About Yahoo Mail’s Makeover Yahoo Mail…

    Movable Ink Blogin EMail- 8 readers -
  • Why The Purchase Funnel is Important For Your Campaign Structure

    … PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase. The First Interaction Let me show you the purchase funnel: Image Source The campaign structures I mention above fit more towards the Consideration and Purchase sections of the funnel, where a user is actively looking to buy. While…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • Content’s Crucial Role in The New Marketing and Sales Funnel

    … Content Marketing, Executive's Corner, Owned Media Published 2 hours ago | By: Larry Levy Content marketing: We know it’s all the rage, and that marketing departments B2B and B2C alike are pouring ever increasing time and money into their efforts. But what exactly are firms attempting to accomplish when they say they’re “doing content…

    Relevancein Content- 12 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    … divides consumer interest and behavior into four stages (AIDA)[1]: You may have seen this as a version that includes sell-up and post sale support: If you search the Internet for “purchase journey” or “purchase funnel”, you will see various versions of the purchase funnel framework with different stages being added or modified. But the core concept…

    Pam Didner/ Relevancein Content- 12 readers -
  • Understanding the Complexity of the Booking Journey

    …. Nearly half of leisure travelers used a smartphone during the research and evaluation stage and went on various sites like review sites, OTAs, social media, meta search engines and the hotel’s mobile site to get the information they needed to make a decision. This study also reveals that consumers are using mobile web browsers more often than…

    Melody Ciria/ E-Marketing Associates- 14 readers -