Purchase Funnel

    • The Interactive Content Marketing Purchase Funnel Guide

      Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Monday Catch-up: Yahoo, Ad Fatigue and Nurturing Leads

    …, register for our upcoming webinar below. Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurturing We’ve partnered with Taboola to bring you a webinar on how to acquire and nurture new leads. Join us on January 20, 2016 at 11 am EST on how to engage your audience at every stage of the marketing funnel. In this webinar you…

    Movable Ink Blogin EMail- 11 readers -
  • Why The Purchase Funnel is Important For Your Campaign Structure

    … a long sales cycle or requires a substantial amount of research before purchase. For a client that offers free quotes and recommendations for different types of business software, we broke campaigns into two segments: research and consideration. The research campaigns point to more informational pages and whitepapers, while the consideration…

    Rachael Law/ PPC Heroin Paid Search- 7 readers -
  • Content’s Crucial Role in The New Marketing and Sales Funnel

    … marketing”? A recent Contently survey revealed that 73 percent of companies want their content to help with brand awareness, while 45 percent were aiming to increase their thought leadership. Put another way, most brands put out content to increase their visibility, look smart, and have people thinking and talking about them. The Buyer’s Journey…

    Relevancein Content- 14 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    In my upcoming book, Global Content Marketing, I create a framework for Global Content Marketing Cycle and share relevant content marketing case studies for enterprises and small businesses. I also address several topics such as the key elements of a content plan, quantity vs. quality of content, original content vs. curated content and more.

    Pam Didner/ Relevance- 16 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 17 readers -
Get the top posts daily into your mailbox!