Purchase Funnel

  • Monday Catch-up: Yahoo, Ad Fatigue and Nurturing Leads

    2016 is off to a great start for marketers — it’s a new beginning for us all. We’ve got plenty of helpful and insightful new resources in store for you over the next year to take your email marketing to the next level. But let’s get started with a few quick updates first … 5 Things Marketers Need to Know About Yahoo Mail’s Makeover Yahoo Mail recently underwent a makeover to ce ...

    Movable Ink Blog- 8 readers -
  • Why The Purchase Funnel is Important For Your Campaign Structure

    … PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase. The First Interaction Let me show you the purchase funnel: Image Source The campaign structures I mention above fit more towards the Consideration and Purchase sections of the funnel, where a user is actively looking to buy. While…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • Content’s Crucial Role in The New Marketing and Sales Funnel

    … – A History Of course, having people “aware” of your brand is just a means to an end; ultimately, you want potential customers to buy something from you. That is, after all, the whole point of your marketing and sales organization. Back in the day that was a very simple proposition. Before the world was network connected, mobile-first, and socially…

    Relevancein Content- 14 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    …. Specifically, one of the questions I discuss in my book is “With the rise of social media and fragmented marketing channels, is the purchase funnel still valid for content planning?” Below are my thoughts, some which are also found in my book. The Purchase Funnel In 1898, Elias St. Elmo Lewis created the modern concept of the purchase funnel. He…

    Pam Didner/ Relevancein Content- 13 readers -
  • Understanding the Complexity of the Booking Journey

    … the booking process seamless for the consumer, they will more likely convert into a guest. With that said, how is your hotel keeping up with the constant changes to the travelsphere, digital world, and traveler behavior? Photo Courtesy of CMSwire The post Understanding the Complexity of the Booking Journey appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    Melody Ciria/ E-Marketing Associates- 14 readers -