Purchase Intent

  • For TV Advertisers: TV + Social Is What’s Next

    … Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…

    Inside Facebookin Social Facebook- 24 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … and receptivity to brand messages, and its findings included: Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content. Mobile ad recall was “significantly higher…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … interests gleaned from Facebook profiles. Nanigans will also provide customers with the opportunity to use more action-oriented ad formats and targeting made popular by Facebook. These capabilities, combined with the unique advertising opportunities that Instagram provides, mean direct response advertisers have a lot to look forward to. eBook…

    Nanigansin Social- 13 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … (ability to remember), favorability (likelihood to recommend) and intent (likelihood to purchase)–all of which can be a challenge to measure.” That last phrase absolutely nails it – a challenge to measure. While all these questions get to the heart of what marketers want to know, they’re not nearly as easy to measure as something like page views…

    Relevancein Content- 8 readers -
  • The Power Of Real-Time Display For Back-To-School

    … While many schools have recently let students out for summer break, back-to-school (BTS) shopping already top of mind for marketers. This season, estimates about $50B will be spent on retail e-commerce sales, including a wide range of products and categories from apparel and electronics to school and office supplies. recent report explains…

    James Green/ Marketing Landin Display- 21 readers -
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