Purchase Intent

  • For TV Advertisers: TV + Social Is What’s Next

    … advertising. Here’s how: Coordinate your paid social buy to coincide with the flighting of your commercials: Cadbury saw a fourfold lift in purchase intent when running ads across both TV and social, and Coca-Cola saw a 3.6 times higher return on investment when running ads on TV and social compared to when they ran on TV alone. Leverage 4C’s TV…

    Inside Facebookin Social Facebook- 18 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    …” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Users absorb content more quickly on mobile than on desktop, with high levels of retention. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    … in response. We’re a big advocate of understanding which stories are actually driving brand-centric metrics like purchase intent and brand sentiment. Once you know what content drives powerful metrics like that, you can create all the more of it, and produce stories that not only your audience wants to see, but makes them all the more likely to do…

    Relevancein Content- 10 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … will be able to go directly from the ads that inspired purchase intent to a site where they can actually purchase that product. The best is yet to come While the John Lewis case study focuses solely on gender and age targeting, Instagram says advertisers will soon be able to reach users based on interests and other characteristics, thanks to targeting…

    Nanigansin Social- 13 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

    Relevancein Content- 7 readers -
  • The Power Of Real-Time Display For Back-To-School

    … product reviews, and searching online for the best BTS deals. This stream of real-time information helps predict consumers' intent to purchase. Many marketers rely heavily on their own site-level data for their real-time campaigns, but a majority of intent data lives outside of the brand's environment. By only using site behaviors, brands…

    James Green/ Marketing Landin Display- 18 readers -
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