Purchase Intent

  • For TV Advertisers: TV + Social Is What’s Next

    … Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…

    Inside Facebookin Social Facebook- 31 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    …” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Users absorb content more quickly on mobile than on desktop, with high levels of retention. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    … in response. We’re a big advocate of understanding which stories are actually driving brand-centric metrics like purchase intent and brand sentiment. Once you know what content drives powerful metrics like that, you can create all the more of it, and produce stories that not only your audience wants to see, but makes them all the more likely to do…

    Relevancein Content- 12 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … your product, Instagram is the place to be. Instagram inspires purchase intent British retailer John Lewis partnered with fashion bloggers and influential Instagrammers to promote its autumn and winter collection, featuring fashion shoots and “get the look” videos. Following the 6-week campaign, John Lewis saw a 14% increase in purchase intent among…

    Nanigansin Social- 13 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … for engaged time and scroll depth, companies with more of a brand publishing focus are concentrating on measuring brand lift. But what exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns? Breaking Down Brand Lift Brand lift can mean a number of things depending on who you ask. At its heart…

    Relevancein Content- 10 readers -
  • The Power Of Real-Time Display For Back-To-School

    … While many schools have recently let students out for summer break, back-to-school (BTS) shopping already top of mind for marketers. This season, estimates about $50B will be spent on retail e-commerce sales, including a wide range of products and categories from apparel and electronics to school and office supplies. recent report explains…

    James Green/ Marketing Landin Display- 27 readers -
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