Purchase Intent

  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    …” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Users absorb content more quickly on mobile than on desktop, with high levels of retention. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than…

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    … in response. We’re a big advocate of understanding which stories are actually driving brand-centric metrics like purchase intent and brand sentiment. Once you know what content drives powerful metrics like that, you can create all the more of it, and produce stories that not only your audience wants to see, but makes them all the more likely to do…

    Relevancein Content- 8 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … will be able to go directly from the ads that inspired purchase intent to a site where they can actually purchase that product. The best is yet to come While the John Lewis case study focuses solely on gender and age targeting, Instagram says advertisers will soon be able to reach users based on interests and other characteristics, thanks to targeting…

    Nanigansin Social- 10 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … characterizes it as “…an increase in interaction with a brand as a result of an advertising campaign, and is primarily used to identify a positive shift in customer awareness and perception.” They go on, “Brand lift metrics typically include: awareness (of the brand, product, or offering), attitude (opinion on quality, value and appeal), recall…

    Relevancein Content- 5 readers -
  • The Power Of Real-Time Display For Back-To-School

    While many schools have recently let students out for summer break, back-to-school (BTS) shopping already top of mind for marketers. This season, estimates about $50B will be spent on retail e-commerce sales, including a wide range of products and categories from apparel and electronics to school and office supplies.

    James Green/ Marketing Land- 16 readers -