Purchase Intent

  • For TV Advertisers: TV + Social Is What’s Next

    … advertising. Here’s how: Coordinate your paid social buy to coincide with the flighting of your commercials: Cadbury saw a fourfold lift in purchase intent when running ads across both TV and social, and Coca-Cola saw a 3.6 times higher return on investment when running ads on TV and social compared to when they ran on TV alone. Leverage 4C’s TV…

    Inside Facebookin Social Facebook- 32 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … and receptivity to brand messages, and its findings included: Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content. Mobile ad recall was “significantly higher…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … your product, Instagram is the place to be. Instagram inspires purchase intent British retailer John Lewis partnered with fashion bloggers and influential Instagrammers to promote its autumn and winter collection, featuring fashion shoots and “get the look” videos. Following the 6-week campaign, John Lewis saw a 14% increase in purchase intent among…

    Nanigansin Social- 14 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … for engaged time and scroll depth, companies with more of a brand publishing focus are concentrating on measuring brand lift. But what exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns? Breaking Down Brand Lift Brand lift can mean a number of things depending on who you ask. At its heart…

    Relevancein Content- 10 readers -
  • The Power Of Real-Time Display For Back-To-School

    … their consumers' attention before it's too late is now. Real-time buying and programmatic platforms provide retailers with an efficient and effective way to capitalize on these seasonal purchasing patterns. As you can imagine, the amount of data pertaining to back-to-school buying is running rampant across the web. Consumers are researching products, reading…

    James Green/ Marketing Landin Display- 29 readers -
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