Purchase Intent

  • For TV Advertisers: TV + Social Is What’s Next

    … advertising. Here’s how: Coordinate your paid social buy to coincide with the flighting of your commercials: Cadbury saw a fourfold lift in purchase intent when running ads across both TV and social, and Coca-Cola saw a 3.6 times higher return on investment when running ads on TV and social compared to when they ran on TV alone. Leverage 4C’s TV…

    Inside Facebookin Social Facebook- 32 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    …” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Users absorb content more quickly on mobile than on desktop, with high levels of retention. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than…

    David Cohen/ AllFacebookin Twitter- 10 readers -