Purchase Journey

  • The 3 C’s of Customer Journey Mapping

    …. 3. Calibrate for Customer Aperture Aperture is as simple as catching the customer at the ideal time, when they’re ready to make a purchase. Aperture can be affected by the buyer’s location, their attitude, how much time they have, whether it’s a spontaneous or planned purchase and more. To calibrate for customer aperture, take advantage of real…

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