Purchase Journey

  • The 3 C’s of Customer Journey Mapping

    … path in the first place. 1. Create Cross-Device Consistency As mentioned above, your customers more often than not jump back and forth between devices before making a purchase. For example, 65 percent of consumers begin their purchase journey on a smartphone. Of those, 61 percent continue on a PC or laptop, while four percent continue on a tablet…

    Relevancein Content- 16 readers -