Purchase Path

  • 5 Tips to Better Identify Consumer Intent

    … to spend. Tax season is an excellent example for working professionals, as are the summer months before college for high school graduates. Don’t let traditional holidays dictate your content. Instead, consider the lifestyle and major events of your target audience and base content around these areas. 5. Familiarize Yourself With Query Classification…

    Relevancein Content- 8 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … Father's Day has just passed, and that means many consumers were scrambling last week to ensure their father's gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase journey…

    Soo Jin Oh/ Marketing Land- 14 readers -