Purchase Path

  • 5 Tips to Better Identify Consumer Intent

    …. At this point, it’s fair to say there’s no longer one clear path to purchase, which makes discovering consumer intent more valuable than ever. In fact, user purchase paths are beginning to more closely resemble star constellations than anything remotely linear. In this chaos of purchase paths, consumer intent is the driving force—a force that we, as marketers…

    Relevancein Content- 9 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … or click-to-call function to assist them. Connected consumers are also coming to expect spot-on personalization — no matter where they are. The Forrester research revealed that 71% of consumers don't take well to inconsistent cross-channel messaging — and one in ten even went so far as to say that inconsistencies in the brand experience from device…

    Soo Jin Oh/ Marketing Land- 19 readers -
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