Purchase Path

  • 5 Tips to Better Identify Consumer Intent

    … Published 1 min ago 34 Remember that marketing funnel you used to create your strategy? Turns out it might not be so linear after all. Over the last year more research has come out hinting at the theory that there are multiple dimensions of consumer intent—of which few (if any) fall easily into a nice, clean line formation…

    Relevancein Content- 12 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … Father's Day has just passed, and that means many consumers were scrambling last week to ensure their father's gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase journey…

    Soo Jin Oh/ Marketing Land- 24 readers -
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