Purchase Path

  • 5 Tips to Better Identify Consumer Intent

    … Published 1 min ago 34 Remember that marketing funnel you used to create your strategy? Turns out it might not be so linear after all. Over the last year more research has come out hinting at the theory that there are multiple dimensions of consumer intent—of which few (if any) fall easily into a nice, clean line formation…

    Relevancein Content- 7 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … or click-to-call function to assist them. Connected consumers are also coming to expect spot-on personalization — no matter where they are. The Forrester research revealed that 71% of consumers don't take well to inconsistent cross-channel messaging — and one in ten even went so far as to say that inconsistencies in the brand experience from device…

    Soo Jin Oh/ Marketing Land- 13 readers -