Purchasing Habits

  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … Despite its ups and downs, social commerce has experienced huge growth in recent years. While adoption among brands and certain consumers is on the rise, social commerce still faces significant roadblocks in the form of consumer sentiment and general reluctance. A report from Sumo Heavy Industries examined this continued resistance. According…

    AllTwitterin Social- 21 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved…

    AllFacebookin Social Facebook- 15 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … more money per child this year than they did in 2014. Turning Consumer Behavior Into Marketing Insights Though the aforementioned trend may be the bane of children across the country not yet ready to think about their summer coming to a close, it also provides marketers with some great information to better know their audience. The boost gives…

    Relevance- 16 readers -