Purchasing Habits

  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 21 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … to use in future ad sets. How do you do this? It’s simple: You just hop over into Power Editor to the ad set level of a campaign and have an option in the audience section of the build out to choose custom audiences. Click on the option box, choose custom audience and it will be in there. With this tactic of building out saved audiences, you will save time and effort in all of your campaigns to come. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. …

    AllFacebookin Social Facebook- 18 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … more money per child this year than they did in 2014. Turning Consumer Behavior Into Marketing Insights Though the aforementioned trend may be the bane of children across the country not yet ready to think about their summer coming to a close, it also provides marketers with some great information to better know their audience. The boost gives…

    Relevance- 16 readers -