Purchasing Habits

  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 19 readers -
  • Save Time and Effort With Facebook Saved Audiences

    …-plus targeting. Some of the time, your client will have some ideal audiences and demos that you can use, but if not, I suggest digging into their Google Analytics account to find the demos that are interacting with the business. Next, you will want to hop into the audiences tab in the ad account you are working in. If you do not have any…

    AllFacebookin Social Facebook- 11 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … predictable insights, such as expecting that “35 percent of college student parents will shop for a new mobile plan later in the summer.” But it can also give insights that go a bit deeper—the most valuable of which can be found in the spending habits of various customer segments, which indicate future purchasing patterns and what factors influence them…

    Relevance- 15 readers -