Purchasing Habits

  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 21 readers -
  • Save Time and Effort With Facebook Saved Audiences

    …-plus targeting. Some of the time, your client will have some ideal audiences and demos that you can use, but if not, I suggest digging into their Google Analytics account to find the demos that are interacting with the business. Next, you will want to hop into the audiences tab in the ad account you are working in. If you do not have any…

    AllFacebookin Social Facebook- 20 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … need to focus on to maintain success and which advertising methods are most effective. Spending Habits It’s not unreasonable to assume that a good chunk of increased retail spending during the second season will be on back-to-school supplies. This might be true, but there is still a vast amount of detail to be gleaned from what the spending habits…

    Relevance- 17 readers -