Purchasing Habits

  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 21 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … to use in future ad sets. How do you do this? It’s simple: You just hop over into Power Editor to the ad set level of a campaign and have an option in the audience section of the build out to choose custom audiences. Click on the option box, choose custom audience and it will be in there. With this tactic of building out saved audiences, you will save time and effort in all of your campaigns to come. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. …

    AllFacebookin Social Facebook- 15 readers -
  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … predictable insights, such as expecting that “35 percent of college student parents will shop for a new mobile plan later in the summer.” But it can also give insights that go a bit deeper—the most valuable of which can be found in the spending habits of various customer segments, which indicate future purchasing patterns and what factors influence them…

    Relevance- 15 readers -
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