Purina

Purina Mills, LLC, is the farm animal feeds unit of Land O’ Lakes. It was previously part of Ralston Purina, but the U.S. animal feeds portion was sold in 1986.
Posts about Purina
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … to create your own terrier-tory.” BarkPost has managed to do so at its dog-focused content site with a unique voice and a focus on high-quality content. And over at the PetFlow blog, founder Alex Zhardanovsky has leveraged the power of data to become an alpha dog in the pet content world. Puppyhood doesn’t stand out from the pack just yet. Good puppy…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • The Best Branded Content of May

    … aren’t eager to bond over adult diapers or batteries or paper stock—but for some brands, it’s worth a shot. Purina recently started Puppyhood, a social network for puppy owners. And now Net-a-Porter—publisher of The Edit and glossy print mag Porter—has launched The Net Set, a social network app that delivers a Facebook-style news feed of trending…

    The Content Strategistin Social Content- 23 readers -
  • Watch the Hilarious Friskies Cats Win the Super Bowl

    … In Animal Planet’s annual Puppy Bowl, kittens are relegated to being cheerleaders on the sidelines, but in Purina Friskies’ new Super Bowl commercial, they’re the stars of the show. You’ve probably seen Purina and BuzzFeed’s collaborations before; it’s been the most consistently viral series of branded content for nearly a year and a half, ever…

    Amanda Walgrove/ The Content Strategistin Content- 23 readers -
  • The Best Branded Content of 2014

    … That’s right—it’s time for my picks of the best branded content of 2014. It’s kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake. If you work at one of the companies below, tweet me @joelazauskas for your printed copy. GE: “Enhance Your Lighting” When we look back on content marketing in 2014…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 13 readers -
  • Growing pains (not the sitcom) for YouTube’s ad business

    I’ve been watching a lot of YouTube videos lately and I’ve noticed something – the ads are changing. I’ve noticed that many more of the pre-roll video ads no longer include a skip button. Luckily we’re talking no more than 15 seconds, but I’m not sure that forcing me to watch an ad does the advertiser any good. Then there’s the ad content.

    Cynthia Boris/ Marketing Pilgrim- 10 readers -
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