Purina

Purina Mills, LLC, is the farm animal feeds unit of Land O’ Lakes. It was previously part of Ralston Purina, but the U.S. animal feeds portion was sold in 1986.
Posts about Purina
  • Promoted Video: Video Ads Come to Pinterest

    … Video ads have finally come to Pinterest, as the social network Wednesday announced the launch of Promoted Video. Promoted Video ads are video ads with the Pinterest touch, as they also contain featured pins, which are aimed at encouraging users to take action after watching the videos. Pinterest said in an email to SocialTimes that it ran…

    David Cohen/ Inside Facebookin Social- 9 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • The Best Branded Content of May

    …. And apparently, I’ve been missing out because the Rushkoff interview is just one of five HP Matter pieces that longform.org has chosen to feature in the last year. No wonder Meg Whitman, pictured above, is smiling so bright—her company, like the others featured here, are starting to crack the content code. Have a piece of branded content you loved…

    The Content Strategistin Social Content- 24 readers -
  • Watch the Hilarious Friskies Cats Win the Super Bowl

    …. “Dear Kitten: Regarding the Big Game” features the series’ seasoned cat schooling the new kitten in the house about what exactly goes down when these humans infiltrate their home and scream at the light-box. According to Adweek, the 60-second TV spot will air in three regional “cat-themed” markets during the big game on February 1. However…

    Amanda Walgrove/ The Content Strategistin Content- 23 readers -
  • The Best Branded Content of 2014

    … of the rare pieces of content marketing with serious rewatch value. But this one might top them all. Come for the lightbulbs, stay for a half-naked Jeff Goldblum playing a grand piano. Purina: “Dear Kitten” Series Purina’s robust content team creates hundreds of content per day, but the most impressive pieces are undoubtedly from the hilarious…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 10 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Growing pains (not the sitcom) for YouTube’s ad business

    …. YouTube ads used to be all big brands, all the time; Purina dog food, Infiniti cars, the Dawn dishwashing liquid duck rescue. Now, I see ads for smaller companies, websites and ads for other YouTube channels. It does appear that YouTube is making advertising easier and more affordable for everyone and it’s working. . . for the moment. eMarketer says…

    Cynthia Boris/ Marketing Pilgrimin Facebook YouTube- 10 readers -
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