Purina

Purina Mills, LLC, is the farm animal feeds unit of Land O’ Lakes. It was previously part of Ralston Purina, but the U.S. animal feeds portion was sold in 1986.
Posts about Purina
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … a good dog” and “give your puppy toys to stave off boredom.” Night Agency, which is behind the Puppyhood campaign, said this type of content was the logical place to start, and it plans to build on the existing content with stories that address more niche topics. But in the words of BarkPost editor Stacie Grissom, “To stand out, you’ve got…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • The Best Branded Content of May

    …. And apparently, I’ve been missing out because the Rushkoff interview is just one of five HP Matter pieces that longform.org has chosen to feature in the last year. No wonder Meg Whitman, pictured above, is smiling so bright—her company, like the others featured here, are starting to crack the content code. Have a piece of branded content you loved…

    The Content Strategistin Social Content- 27 readers -
  • Watch the Hilarious Friskies Cats Win the Super Bowl

    … In Animal Planet’s annual Puppy Bowl, kittens are relegated to being cheerleaders on the sidelines, but in Purina Friskies’ new Super Bowl commercial, they’re the stars of the show. You’ve probably seen Purina and BuzzFeed’s collaborations before; it’s been the most consistently viral series of branded content for nearly a year and a half, ever…

    Amanda Walgrove/ The Content Strategistin Content- 23 readers -
  • The Best Branded Content of 2014

    … marketing we’ve seen in some time. It launched in February with supermodel Gisele Bündchen on the cover and spreads featuring Angela Ahrendts and Uma Thurman. However, from an editorial standpoint, the masthead may be even more impressive: Lucy Yeomans, former editor of Harper’s Bazaar UK, serves as Porter’s editor-in-chief. So when we talk about…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 12 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • Growing pains (not the sitcom) for YouTube’s ad business

    …. YouTube ads used to be all big brands, all the time; Purina dog food, Infiniti cars, the Dawn dishwashing liquid duck rescue. Now, I see ads for smaller companies, websites and ads for other YouTube channels. It does appear that YouTube is making advertising easier and more affordable for everyone and it’s working. . . for the moment. eMarketer says…

    Cynthia Boris/ Marketing Pilgrimin Facebook YouTube- 10 readers -
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