Purina

Purina Mills, LLC, is the farm animal feeds unit of Land O’ Lakes. It was previously part of Ralston Purina, but the U.S. animal feeds portion was sold in 1986.
Posts about Purina
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … a good dog” and “give your puppy toys to stave off boredom.” Night Agency, which is behind the Puppyhood campaign, said this type of content was the logical place to start, and it plans to build on the existing content with stories that address more niche topics. But in the words of BarkPost editor Stacie Grissom, “To stand out, you’ve got…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
  • The Best Branded Content of May

    … aren’t eager to bond over adult diapers or batteries or paper stock—but for some brands, it’s worth a shot. Purina recently started Puppyhood, a social network for puppy owners. And now Net-a-Porter—publisher of The Edit and glossy print mag Porter—has launched The Net Set, a social network app that delivers a Facebook-style news feed of trending…

    The Content Strategistin Social Content- 29 readers -
  • Watch the Hilarious Friskies Cats Win the Super Bowl

    … In Animal Planet’s annual Puppy Bowl, kittens are relegated to being cheerleaders on the sidelines, but in Purina Friskies’ new Super Bowl commercial, they’re the stars of the show. You’ve probably seen Purina and BuzzFeed’s collaborations before; it’s been the most consistently viral series of branded content for nearly a year and a half, ever…

    Amanda Walgrove/ The Content Strategistin Content- 23 readers -
  • The Best Branded Content of 2014

    … of the rare pieces of content marketing with serious rewatch value. But this one might top them all. Come for the lightbulbs, stay for a half-naked Jeff Goldblum playing a grand piano. Purina: “Dear Kitten” Series Purina’s robust content team creates hundreds of content per day, but the most impressive pieces are undoubtedly from the hilarious…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 17 readers -
  • The 2014 Branded Content Approval Matrix

    …, judging the year’s big happenings, from Taco Bell’s Snapchat exploits to Facebook’s algorithm changes to the most controversial PSA of the year. Enjoy! Share this Image On Your Site <p><strong>Please include attribution to http://contently.com/strategist/ with this graphic.</strong></p><br /><br /><br />…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • Growing pains (not the sitcom) for YouTube’s ad business

    …. YouTube ads used to be all big brands, all the time; Purina dog food, Infiniti cars, the Dawn dishwashing liquid duck rescue. Now, I see ads for smaller companies, websites and ads for other YouTube channels. It does appear that YouTube is making advertising easier and more affordable for everyone and it’s working. . . for the moment. eMarketer says…

    Cynthia Boris/ Marketing Pilgrimin Facebook YouTube- 13 readers -
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