Purina Mills, LLC, is the farm animal feeds unit of Land O’ Lakes. It was previously part of Ralston Purina, but the U.S. animal feeds portion was sold in 1986.
Posts about Purina
  • Promoted Video: Video Ads Come to Pinterest

    … of Pets) and L’Oreal Paris’ Garnier. PinterestPromotedVideoTheSecretLifeOfPets from SocialTimes on Vimeo. PinterestPromotedVideobareMinerals from SocialTimes on Vimeo. Bidgoli said partners that will launch Promoted Video campaigns Wednesday or “in the near future” include bareMinerals, Behr Paint, Kate Spade New York, Purina and Lionsgate. He added…

    David Cohen/ Inside Facebookin Social- 7 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … a good dog” and “give your puppy toys to stave off boredom.” Night Agency, which is behind the Puppyhood campaign, said this type of content was the logical place to start, and it plans to build on the existing content with stories that address more niche topics. But in the words of BarkPost editor Stacie Grissom, “To stand out, you’ve got…

    Natalie Burg/ The Content Strategistin Content- 14 readers -
  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 20 readers -
  • Watch the Hilarious Friskies Cats Win the Super Bowl

    … since it premiered with “A Cat’s Guide to Taking Care of Your Human,” voiced by BuzzFeed Motion Pictures’ president, Ze Frank. Nearly all of the 10+ videos in the series have received over a million views, resulting in over 50 million views in total. Now, the series is coming to primetime in BuzzFeed’s first-ever commercial produced for television…

    Amanda Walgrove/ The Content Strategistin Content- 22 readers -
  • The Best Branded Content of 2014

    … times, I can’t deny that I’m craving a White Russian. (Insert alcoholic writer joke here.) Chipotle: “Farmed and Dangerous” Forget the soap opera; it’s all about the burrito opera. (I’ll take mine with sour cream and a sense of regret!) Chipotle aired a four-episode web series on Hulu beginning in February, and though it wasn’t Breaking Bad…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 8 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -
  • Growing pains (not the sitcom) for YouTube’s ad business

    …. YouTube ads used to be all big brands, all the time; Purina dog food, Infiniti cars, the Dawn dishwashing liquid duck rescue. Now, I see ads for smaller companies, websites and ads for other YouTube channels. It does appear that YouTube is making advertising easier and more affordable for everyone and it’s working. . . for the moment. eMarketer says…

    Cynthia Boris/ Marketing Pilgrimin Facebook YouTube- 10 readers -
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