Purpose Marketing

  • Evolve or Die: The Role of Purpose & Authenticity in Marketing

    … Fogelson is the Founder and CEO of Genuinely.co If you are in the Los Angeles area April 4-5th, be sure to check out the Digital Summit LA conference #DSLA I’m going to be the closing keynoting on influencer marketing along with an opening keynote from Beverly Jackson of MGM and a lunchtime interview keynote with Steve Wozniak, co-founder of Apple…

    Lee Odden/ TopRank®- 19 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … that engage local communities and reach consumers on a very personal level. The problem, of course, is how a company can find, manage, and ensure success with local community efforts. Most big corporations lack the efforts to deploy to every community and do good… so along comes Pear to help them manage this! Pear makes sponsorship easy for groups…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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