Purpose Marketing

  • Evolve or Die: The Role of Purpose & Authenticity in Marketing

    … with their marketing strategy. The result? Let’s just say that Dove experienced a $1.5 billion jump in sales over a decade. I think the key thing here comes from Jim Stengel, who said this was “not social responsibility or altruism, but a program for profit and improving people’s lives.” What does that mean to marketers? Building a purpose-driven…

    Lee Odden/ TopRank®- 26 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … difference in their communities. Purpose-driven marketing and social brands are becoming common place as 80% of consumers believe it’s important that companies make them aware of their efforts to address societal issues. A company’s investment in the local community is becoming a much more important metric than a sale, a coupon or the next…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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