Purpose Marketing

  • Evolve or Die: The Role of Purpose & Authenticity in Marketing

    … Fogelson is the Founder and CEO of Genuinely.co If you are in the Los Angeles area April 4-5th, be sure to check out the Digital Summit LA conference #DSLA I’m going to be the closing keynoting on influencer marketing along with an opening keynote from Beverly Jackson of MGM and a lunchtime interview keynote with Steve Wozniak, co-founder of Apple…

    Lee Odden/ TopRank®- 15 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
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