Purpose Marketing

  • Evolve or Die: The Role of Purpose & Authenticity in Marketing

    … with their marketing strategy. The result? Let’s just say that Dove experienced a $1.5 billion jump in sales over a decade. I think the key thing here comes from Jim Stengel, who said this was “not social responsibility or altruism, but a program for profit and improving people’s lives.” What does that mean to marketers? Building a purpose-driven…

    Lee Odden/ TopRank®- 25 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … that engage local communities and reach consumers on a very personal level. The problem, of course, is how a company can find, manage, and ensure success with local community efforts. Most big corporations lack the efforts to deploy to every community and do good… so along comes Pear to help them manage this! Pear makes sponsorship easy for groups…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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