Purpose Marketing

    • Evolve or Die: The Role of Purpose & Authenticity in Marketing

      In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.

      Lee Odden/ TopRank®- 12 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
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