Push Notifications

Push, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver or client.
Posts about Push Notifications
  • How To Set Up Push Notifications For Your Blog In 3 Easy Steps

    …, even when they aren’t visiting your website? Almost like the notifications you receive on your mobile phone every day. Well, if that sounds too good to be true, it isn’t. The technology is called “Push Notifications” or “Web Push” and it’s available in recent versions of modern browsers like Chrome, Firefox, and Microsoft Edge. And with Google’s…

    Blogging Wizardin EMail How To's- 26 readers -
  • Twitter Testing Push Notifications for Breaking News Events

    … alerts from Twitter now? pic.twitter.com/XyQsifaTuZ — Abby D. Phillip (@abbydphillip) December 19, 2016 Thanks, @twitter. Was dying for this push notification. pic.twitter.com/xdr6563v58 — Michael Collado (@michaelcollado) December 19, 2016 Kulp reported that Twitter has been testing the feature for “months,” including with non-breaking-news topics, such as ABC reality-competition show The Bachelor. Readers: Would you like to see Twitter launch this feature? Image on homepage courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Twitter- 26 readers -
  • Sony Launches PlayStation Communities App on iOS, Android

    … Sony Interactive Entertainment announced the release of a PlayStation Communities application on iOS and Android. The app allows PlayStation 4 users to keep in touch with other gamers with similar interests. PlayStation’s communities are social groups that are focused on specific games. For instance, one group may help users find other Destiny…

    AllTwitter- 21 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    …, without the need for coding each specific instance, and those cards can be customized with photos, emoji, GIFs, buttons and other elements, and Ni shared the following potential uses for those notifications: New features: in-app notifications are an eye-catching way to let people know about a new feature in your app–for example, if a ride sharing app…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 17 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 16 readers -
  • Facebook Beefs Up Analytics for Apps

    … and automate your marketing campaigns with targeted messages. In addition to regular push notifications that deep-link to a specific place in your app, in-app notifications give you the option to create and customize richer push experiences with photos and animated GIFs. We’ve open-sourced in-app notifications to make them fully customizable and extensible…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • 4 Social Commerce Tips Guaranteed to Double Your Revenue

    …, push notifications, blogs and other technology you have actual control of instead of simply focusing on your “follower” count on social media. Every day, your “followers” are becoming less of your followers and more of the social sites’ business asset, so it’s time to get smarter. Incentivize ‘offer sharing’ to increase social sales…

    AllFacebookin Social Facebook- 35 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … with what they need, at the exact moment of need. It will help brands win on mobile. Imagine an experience where your airline knows that you’ve arrived at the gate and can notify you instantly about the upgrade list via a push notification on your smartphone. As simple a use case as this is, it’s a view into what’s possible. Readers: Do you browse travel-related content on your smartphone or tablet? …

    AllTwitter- 22 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 28 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … will no longer be supported. Not surprisingly, those “other Facebook products” mainly refer to Messenger and that app’s recently introduced bots. The social network shared the following statement with The Verge: Since launching Notify, we’ve learned a lot about how to make notifications as timely and relevant as possible, and we heard from…

    David Cohen/ Inside Facebookin Facebook- 18 readers -
  • Push Notifications Are Important But Watch the Overload (Infographic)

    … Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push…

    AllFacebook- 21 readers -
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