Push Notifications

Push, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver or client.
Posts about Push Notifications
  • How To Set Up Push Notifications For Your Blog In 3 Easy Steps

    …, even when they aren’t visiting your website? Almost like the notifications you receive on your mobile phone every day. Well, if that sounds too good to be true, it isn’t. The technology is called “Push Notifications” or “Web Push” and it’s available in recent versions of modern browsers like Chrome, Firefox, and Microsoft Edge. And with Google’s…

    Blogging Wizardin EMail How To's- 26 readers -
  • Twitter Testing Push Notifications for Breaking News Events

    … Twitter has been experimenting with push notifications for breaking news events that bring users to related Moments. The social network confirmed to Patrick Kulp of Mashable that it was testing the feature, and Kulp shared the tweets below illustrating examples from Monday—the terrorist attack at a market in Berlin, and the electoral college…

    David Cohen/ AllFacebookin Social Twitter- 27 readers -
  • Sony Launches PlayStation Communities App on iOS, Android

    … on the games that they’ve played. When viewing a community’s page, users can post text and images to the community’s wall. Users also have the option to receive push notifications when new posts and replies are added to a community. The PlayStation Communities app is available to download for free on the iTunes App Store and Google Play. …

    AllTwitter- 21 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    …, without the need for coding each specific instance, and those cards can be customized with photos, emoji, GIFs, buttons and other elements, and Ni shared the following potential uses for those notifications: New features: in-app notifications are an eye-catching way to let people know about a new feature in your app–for example, if a ride sharing app…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 17 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 16 readers -
  • Facebook Beefs Up Analytics for Apps

    … and automate your marketing campaigns with targeted messages. In addition to regular push notifications that deep-link to a specific place in your app, in-app notifications give you the option to create and customize richer push experiences with photos and animated GIFs. We’ve open-sourced in-app notifications to make them fully customizable and extensible…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • 4 Social Commerce Tips Guaranteed to Double Your Revenue

    …, push notifications, blogs and other technology you have actual control of instead of simply focusing on your “follower” count on social media. Every day, your “followers” are becoming less of your followers and more of the social sites’ business asset, so it’s time to get smarter. Incentivize ‘offer sharing’ to increase social sales…

    AllFacebookin Social Facebook- 35 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … with what they need, at the exact moment of need. It will help brands win on mobile. Imagine an experience where your airline knows that you’ve arrived at the gate and can notify you instantly about the upgrade list via a push notification on your smartphone. As simple a use case as this is, it’s a view into what’s possible. Readers: Do you browse travel-related content on your smartphone or tablet? …

    AllTwitter- 22 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 28 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … Facebook launched its stand-alone Notify application in November, but on Thursday, Notify users began receiving a different type of notification—one alerting them to the app’s impending shutdown. Thursday’s no-more-Notify notification read: Thanks for using Notify. We’re transitioning parts of Notify into other Facebook products, and the app…

    David Cohen/ Inside Facebookin Facebook- 18 readers -
  • Push Notifications Are Important But Watch the Overload (Infographic)

    … Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push…

    AllFacebook- 21 readers -
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