Push Notifications

Push, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver or client.
Posts about Push Notifications
  • How To Set Up Push Notifications For Your Blog In 3 Easy Steps

    … know, blogging is a business. Growing your email list should be one of your primary focuses because it allows you to communicate and market to your visitors after they’ve left your site. But what if there was another way you could keep in touch with your visitors? Better yet, what if you could display a notification directly in a user’s browser…

    Blogging Wizardin EMail How To's- 19 readers -
  • Sony Launches PlayStation Communities App on iOS, Android

    … on the games that they’ve played. When viewing a community’s page, users can post text and images to the community’s wall. Users also have the option to receive push notifications when new posts and replies are added to a community. The PlayStation Communities app is available to download for free on the iTunes App Store and Google Play. …

    AllTwitter- 16 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 14 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … shows a retention rate of less than 4 percent and an acquisition cost of $1 million, leading to a loss of more than $900,000. Apps need a retention strategy to reduce this massive loss. Push notifications were shown to increase retention up to 20 percent. Personalizing notifications, by sending them at the optimal time, increased the mean retention…

    Inside Facebookin Mobile- 13 readers -
  • Facebook Beefs Up Analytics for Apps

    …, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface, and he provided further details on all of the new features: People insights is a new section that provides rich, aggregated and anonymized demographic information for the people using…

    David Cohen/ AllTwitterin Facebook- 20 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. The report found that as of May 2016, mobile accounted for 52 percent of digital travel-related browsing. However, while consumers are using their mobile devices to browse travel-related…

    AllTwitter- 17 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 24 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … Facebook launched its stand-alone Notify application in November, but on Thursday, Notify users began receiving a different type of notification—one alerting them to the app’s impending shutdown. Thursday’s no-more-Notify notification read: Thanks for using Notify. We’re transitioning parts of Notify into other Facebook products, and the app…

    David Cohen/ Inside Facebookin Facebook- 13 readers -
  • Push Notifications Are Important But Watch the Overload (Infographic)

    … Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push…

    AllFacebook- 15 readers -
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