Push Notifications

Push, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver or client.
Posts about Push Notifications
  • How To Set Up Push Notifications For Your Blog In 3 Easy Steps

    …, even when they aren’t visiting your website? Almost like the notifications you receive on your mobile phone every day. Well, if that sounds too good to be true, it isn’t. The technology is called “Push Notifications” or “Web Push” and it’s available in recent versions of modern browsers like Chrome, Firefox, and Microsoft Edge. And with Google’s…

    Blogging Wizardin EMail How To's- 21 readers -
  • Sony Launches PlayStation Communities App on iOS, Android

    … on the games that they’ve played. When viewing a community’s page, users can post text and images to the community’s wall. Users also have the option to receive push notifications when new posts and replies are added to a community. The PlayStation Communities app is available to download for free on the iTunes App Store and Google Play. …

    AllTwitter- 20 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … notifications result in conversions. Ni wrote that apps that deploy push notifications see retention rise by up to 180 percent, adding that those notifications can be used for reminders, offers or sharing deep links within apps. He added that in-app notifications allow developers to include rich media cards that appear to users directly within their apps…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 16 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 16 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 22 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … content more, the mobile conversion rate is low. Specifically, Adobe found that phones and tablets account for only 21 percent of sales, and that conversion on desktop is twice that of tablets and three times that of phones. In addition, Adobe found that larger smartphone screens are taking browsing time away from tablets. To be specific…

    AllTwitter- 21 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 26 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … Facebook launched its stand-alone Notify application in November, but on Thursday, Notify users began receiving a different type of notification—one alerting them to the app’s impending shutdown. Thursday’s no-more-Notify notification read: Thanks for using Notify. We’re transitioning parts of Notify into other Facebook products, and the app…

    David Cohen/ Inside Facebookin Facebook- 16 readers -
  • Push Notifications Are Important But Watch the Overload (Infographic)

    … Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push…

    AllFacebook- 19 readers -
Get the top posts daily into your mailbox!
More from around the web