Push Notifications

Push, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver or client.
Posts about Push Notifications
    • How To Set Up Push Notifications For Your Blog In 3 Easy Steps

      Doesn’t it seem like you’re bending over backwards, trying every trick in the book to get visitors to notice your opt-in forms, while at the same time trying not to clutter up your site and annoy your valuable web traffic? Whether it’s a sidebar opt-in, an exit-intent pop-up, or a Welcome Mat, it’s all a balancing act because, as you probably know, blogging is a business.

      Blogging Wizardin EMail How To's- 14 readers -
  • Sony Launches PlayStation Communities App on iOS, Android

    … on the games that they’ve played. When viewing a community’s page, users can post text and images to the community’s wall. Users also have the option to receive push notifications when new posts and replies are added to a community. The PlayStation Communities app is available to download for free on the iTunes App Store and Google Play. …

    AllTwitter- 16 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … notifications result in conversions. Ni wrote that apps that deploy push notifications see retention rise by up to 180 percent, adding that those notifications can be used for reminders, offers or sharing deep links within apps. He added that in-app notifications allow developers to include rich media cards that appear to users directly within their apps…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 13 readers -
  • More New Features for Facebook’s Analytics for Apps

    … software-development kit for Facebook Login, sharing and more, and we’re excited to extend this SDK to support Facebook app events. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. You’ll be able to grow your business by having a unified view of all of the activity…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … shows a retention rate of less than 4 percent and an acquisition cost of $1 million, leading to a loss of more than $900,000. Apps need a retention strategy to reduce this massive loss. Push notifications were shown to increase retention up to 20 percent. Personalizing notifications, by sending them at the optimal time, increased the mean retention…

    Inside Facebookin Mobile- 11 readers -
  • Facebook Beefs Up Analytics for Apps

    …, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface, and he provided further details on all of the new features: People insights is a new section that provides rich, aggregated and anonymized demographic information for the people using…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … content more, the mobile conversion rate is low. Specifically, Adobe found that phones and tablets account for only 21 percent of sales, and that conversion on desktop is twice that of tablets and three times that of phones. In addition, Adobe found that larger smartphone screens are taking browsing time away from tablets. To be specific…

    AllTwitter- 13 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 23 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … Facebook launched its stand-alone Notify application in November, but on Thursday, Notify users began receiving a different type of notification—one alerting them to the app’s impending shutdown. Thursday’s no-more-Notify notification read: Thanks for using Notify. We’re transitioning parts of Notify into other Facebook products, and the app…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
  • Push Notifications Are Important But Watch the Overload (Infographic)

    … Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push…

    AllFacebook- 10 readers -
  • Smartphone Users Overloaded With Apps They Don’t Use (Report)

    …, 22 percent have up to 50 apps and 4 percent have more than 75 apps. However, it’s quite telling that more than 95 percent of respondents said they use fewer than 25 apps on a daily basis. Users also don’t receive as many push notifications as you might think. 70 percent of respondents receive fewer than 10 per day, 15 percent receive 11 to 20…

    Inside Facebook- 14 readers -
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