Push Notifications

Push, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver or client.
Posts about Push Notifications
    • More New Features for Facebook’s Analytics for Apps

      Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier ...

      David Cohen/ AllFacebookin Social Facebook- 10 readers -
    • 7 Insights to Help Refine Your App Notification Strategy

      There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion.

      AllTwitter- 6 readers -
    • Facebook Customizable Push Campaigns for Apps Are Out of Beta

      Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications result in conversions.

      David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … shows a retention rate of less than 4 percent and an acquisition cost of $1 million, leading to a loss of more than $900,000. Apps need a retention strategy to reduce this massive loss. Push notifications were shown to increase retention up to 20 percent. Personalizing notifications, by sending them at the optimal time, increased the mean retention…

    Inside Facebookin Mobile- 8 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 6 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … with what they need, at the exact moment of need. It will help brands win on mobile. Imagine an experience where your airline knows that you’ve arrived at the gate and can notify you instantly about the upgrade list via a push notification on your smartphone. As simple a use case as this is, it’s a view into what’s possible. Readers: Do you browse travel-related content on your smartphone or tablet? …

    AllTwitter- 6 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 16 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … Facebook launched its stand-alone Notify application in November, but on Thursday, Notify users began receiving a different type of notification—one alerting them to the app’s impending shutdown. Thursday’s no-more-Notify notification read: Thanks for using Notify. We’re transitioning parts of Notify into other Facebook products, and the app…

    David Cohen/ Inside Facebookin Facebook- 7 readers -
  • Push Notifications Are Important But Watch the Overload (Infographic)

    … Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push…

    AllFacebook- 8 readers -
  • Smartphone Users Overloaded With Apps They Don’t Use (Report)

    … Smartphone and application use have become an addiction for many users. Some use dozens of apps and receive scores of notifications every day as a result. Data from mobile app developer Delvv demonstrates how users interact with apps and notifications in a crowded environment. Of the 500 users surveyed by Delvv, 45 percent checked…

    Inside Facebook- 11 readers -
  • App Makers Missing the Mark on Engagement (Infographic)

    …. Users also reject engagement efforts from businesses, mostly because it seems that businesses don’t understand how to engage. 52 percent of people view push notifications as annoying, and 25 percent of apps are used only once. Users are not getting the experience they want or desire from the apps available to them. Marketers themselves…

    AllFacebook- 9 readers -
  • Personalization Boosts App Engagement (Infographic)

    … We know that personalization works when it comes to engagement and conversion. We also know marketers still have trouble with it. Personalization can do much more, especially when companies have access to applications and push notifications. A report from Leanplum examines the large impact personalization can make. Personalization can…

    AllFacebook- 18 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 11 readers -
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