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2015 was a watershed year for app advertising on TV with with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl. Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated as this trend continued towards the end of the year as app developers employed the services of celebrities from ...
…. Comparing this to the rest of 2015 helps put the growth into perspective. In the first three quarters of 2015, Quaid Media saw over 12,000 ad spots booked in 11 different countries. Q4 2015 has already surpassed that figure. In a statement, Volker Dressel, general manager at Quaid Media, commented: 2015 has been the year when app marketers…