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Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation.
… your sales and marketing alignment. Brian Downard, Co-founder and Partner at ELIV8 Business Strategies has put together these 5 methods to improve your sales and marketing… with the collective objective to boost revenue. Content should drive sales, not just brand awareness – include your sales team in your content planning to identify…
… How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set…
… for the upcoming year are to increase conversion rates (49 percent) and improve the quality of their leads (48 percent). In order to accomplish those goals, B2B marketers will need solid content marketing strategies in order to most effectively target and engage the right people, and then nurture them through the always-on sales funnel. After all…