Qualitative Audit

  • How To Do A Content Audit Pt 2: The Qualitative Audit

    It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content audit, which requires subjective views and expertise to provide value.

    Harris Schachter/ OptimizePrime- 9 readers -
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