Qualitative Judgment

  • Don’t Let An Obsession With Data Kill Your Content Marketing

    … to say that metrics are useless. Brands can—and should—do their due diligence with them. But successful content creators recognize the need to rely on the qualitative judgment and talents of human beings. Just ask an editor at Random House trying to guess which manuscript on his desk will be the next Da Vinci Code, or an exec at NBC trying to guess…

    Melissa Lafsky/ Relevancein Content- 21 readers -
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