Qualitative Research

  • The Maturation of Buyer Personas and Their Role In Marketing

    … marketing. Qualitative Research & Persona Success A major flood of acceptance over the last two years does not, however, mean that marketers are reaping a sudden whirlwind of benefits — just 15 percent said they found the concept to be “significantly effective.” Sixty percent, in fact, said that they didn’t learn anything new at all from buyer…

    Nick Rojas/ Relevancein Content- 23 readers -
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