Qualitative Research

  • The Maturation of Buyer Personas and Their Role In Marketing

    …. And yet, marketing departments across the world are still not getting nearly as much as they could be getting out of the buyer persona concept. Dominance In B2B Marketing Of the 85 percent of content marketing and messaging professionals who use buyer personas, a full 80 percent were from the world of marketing. Of those, 95 percent use the strategy…

    Nick Rojas/ Relevancein Content- 25 readers -
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