Qualitative Research

  • The Maturation of Buyer Personas and Their Role In Marketing

    Published 1 min ago 36 The year 2002 marked the first time a research-based buyer persona was ever used for marketing and sales. In the 13 years between that landmark and the 2015 State of Buyer Personas survey, the use, acceptance and understanding of buyer personas have surged beyond what anyone in 2002 was likely to have imagined.

    Nick Rojas/ Relevance- 25 readers -