Quality Over Quantity

  • Balancing Quantity and Quality in a Brand Ambassador Program

    … the brand’s content on a regular basis Desires a stronger connection to the brand Add as many characteristics as you need to describe your bran’s ideal ambassador. Balancing Quantity & Quality Since most applicants will not come as a package deal with all of the traits you seek, you will need to determine which characteristics you can live without…

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  • Choosing Quality Over Quantity in Content & Design

    …. The truth is, some brands are hiding in the numbers. Traditional Marketing: Quantity Over Quality Traditionally, marketing has been about messaging and frequency: Keep the product top of mind through positioning and regularity so people remember it when it’s time to buy. The entire ad industry was founded on this model of thinking. Agencies were…

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