Quality Over Quantity

  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 7 readers -
  • Choosing Quality Over Quantity in Content & Design

    …. The truth is, some brands are hiding in the numbers. Traditional Marketing: Quantity Over Quality Traditionally, marketing has been about messaging and frequency: Keep the product top of mind through positioning and regularity so people remember it when it’s time to buy. The entire ad industry was founded on this model of thinking. Agencies were…

    Relevancein Content- 10 readers -