Quality Over Quantity

  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 20 readers -
  • Choosing Quality Over Quantity in Content & Design

    … paid commissions based on how much media they bought, so they sold as much as they could. The volume of the media buy was central, and agencies gave away creative as part of the purchase. (That is, until David Ogilvy changed the industry by adopting the idea of the billable hour, but that’s another story.) Quantity and frequency will always…

    Relevancein Content- 12 readers -
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