Quality Score

  • 4 Red Flags Of Ineffective PPC Account Structure

    … February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

    … November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get…

    PPC Hero- 16 readers -
  • The 10 greatest social media advertising tips for content marketers

    … campaigns increase relevancy score by 2 points! 5. Score huge wins with custom audiences True story: A while back I wrote an article that asked: do Twitter Ads work? To promote the article on Twitter, I used their tailored audiences feature to target key influencers. The very same day, Business Insider asked for permission to publish the story…

    Larry Kim/ Search Engine Watch- 35 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing…

    Jeff Baum/ PPC Heroin Paid Search- 33 readers -
  • 6 Easy Landing Page Updates To Improve Quality Score

    … Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score. Quality score…

    Sarah Stemen/ PPC Heroin Paid Search SEO Google- 4 readers -
  • Discover Your Account Optimization Level In 5 Minutes

    … the Quality Score personalized column and order your keywords (at account, campaign or group level) by descending total cost (in a time lag large enough to have consistent data). If the majority of your top spending keywords have a 7-10 QS, you have a very efficient account. The lower the scores are, the more optimization will be needed. On the Display…

    PPC Heroin Paid Search- 4 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … In the spirit of last week's blog series, I'd like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I'll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your…

    Kayla Kurtz/ PPC Heroin Paid Search- 10 readers -
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