Quality Score

  • Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

    … November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get…

    PPC Hero- 14 readers -
  • The 10 greatest social media advertising tips for content marketers

    … journey isn’t a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media ads to the rescue! Now it’s time for the good news, guys! Social media ads provide the most scalable content promotion and are proven to turn visitors into leads and customers. And the best part? You don’t need…

    Larry Kim/ Search Engine Watch- 27 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing…

    Jeff Baum/ PPC Heroin Paid Search- 21 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    … 30 PPC Tips to Keep You Ahead of the Competition – Part 3 Welcome to Part 3 and the Final part to this 3 part series on 30 PPC Tips to Keep You Ahead of the Competition click here if You missed Parts 1 & 2. Now lets crack on with Part 3 1. Add New Extensions You may want to add new ad extensions when they apply. If you have never used them…

    whoisjonleuty.comin Paid Search Blogging- 14 readers -
  • 6 Easy Landing Page Updates To Improve Quality Score

    … Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score. Quality score…

    Sarah Stemen/ PPC Heroin Paid Search SEO Google- 4 readers -
  • Discover Your Account Optimization Level In 5 Minutes

    …, and "monster" campaigns. Efficiency - Is cost per click the lowest possible with those keywords and placements? Effectiveness - Are we garnering all of the conversions we can? Coverage - Is the budget adequate and invested in the right areas? Efficiency is the easiest and fastest KPI to verify (at least in on the Search Network). Just activate…

    PPC Heroin Paid Search- 3 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … paid search campaigns. Class is now in session! A is for Ad Extensions Recently, Google released new information regarding Quality Score and how that figure is calculated. It should come as no surprise that a portion of that score is to what extent you're utilizing the tools AdWords has made available to you. Ad extensions are playing a role…

    Kayla Kurtz/ PPC Heroin Paid Search- 7 readers -
  • Quality Score: 7 New Things You Don’t Have to Worry About

    … Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea…

    Andrew Goodman/ The SEM Post- 50 readers -
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