Quality Score

  • Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

    … November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get…

    PPC Hero- 14 readers -
  • The 10 greatest social media advertising tips for content marketers

    … Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead…

    Larry Kim/ Search Engine Watch- 26 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 18 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    …, if you’ve been relying on automatic bidding, it may be worth considering taking a more hands-on approach by changing to manual bidding. 5. Identify The Low Quality Score Keywords Quality Score is one of the most important AdWords metrics. Poor Quality Score keywords should definitely be eliminated during your optimization. Run a keyword…

    whoisjonleuty.comin Paid Search Blogging- 14 readers -
  • 6 Easy Landing Page Updates To Improve Quality Score

    … Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score. Quality score…

    Sarah Stemen/ PPC Heroin Paid Search SEO Google- 3 readers -
  • Discover Your Account Optimization Level In 5 Minutes

    … the Quality Score personalized column and order your keywords (at account, campaign or group level) by descending total cost (in a time lag large enough to have consistent data). If the majority of your top spending keywords have a 7-10 QS, you have a very efficient account. The lower the scores are, the more optimization will be needed. On the Display…

    PPC Heroin Paid Search- 3 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … paid search campaigns. Class is now in session! A is for Ad Extensions Recently, Google released new information regarding Quality Score and how that figure is calculated. It should come as no surprise that a portion of that score is to what extent you're utilizing the tools AdWords has made available to you. Ad extensions are playing a role…

    Kayla Kurtz/ PPC Heroin Paid Search- 6 readers -
  • Quality Score: 7 New Things You Don’t Have to Worry About

    … Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea…

    Andrew Goodman/ The SEM Post- 48 readers -
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