Quality Score

  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 13 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    …, if you’ve been relying on automatic bidding, it may be worth considering taking a more hands-on approach by changing to manual bidding. 5. Identify The Low Quality Score Keywords Quality Score is one of the most important AdWords metrics. Poor Quality Score keywords should definitely be eliminated during your optimization. Run a keyword…

    whoisjonleuty.comin Paid Search Blogging- 13 readers -
  • 6 Easy Landing Page Updates To Improve Quality Score

    … Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score. Quality score…

    Sarah Stemen/ PPC Heroin Paid Search SEO Google- 3 readers -
  • Discover Your Account Optimization Level In 5 Minutes

    …, and "monster" campaigns. Efficiency - Is cost per click the lowest possible with those keywords and placements? Effectiveness - Are we garnering all of the conversions we can? Coverage - Is the budget adequate and invested in the right areas? Efficiency is the easiest and fastest KPI to verify (at least in on the Search Network). Just activate…

    PPC Heroin Paid Search- 3 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … to that opportunity on the B2B/lead generation side. The targeting capabilities are truly phenomenal and as the interface and engine continue to mature we'll continue to gain further usability. Yet again, getting in this space ahead of the competition (if they're not there already) could be a deal breaker later. M is for Multi-Channel Attribution…

    Kayla Kurtz/ PPC Heroin Paid Search- 5 readers -
  • Quality Score: 7 New Things You Don’t Have to Worry About

    … Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea…

    Andrew Goodman/ The SEM Post- 45 readers -
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