Quality Score

  • 3 Easy Landing Page Updates To Improve Quality Score

    … that can have an impact on quality score? In today’s post, I am going to talk about some changes that we can make to our landing pages that can yield a positive impact on quality score. Before we proceed, let’s first review Google’s definition of quality score. As per Google, “Quality Score is an estimate of the quality of your ads, keywords…

    PPC Heroin Paid Search- 12 readers -
  • PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!

    … July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states…

    PPC Heroin Paid Search- 16 readers -
  • 4 Red Flags Of Ineffective PPC Account Structure

    … should be dictated by account goals and a full funnel strategy. Naming Conventions: Consistent rules for naming campaigns ensure organization and accessibility for those new to the account. Match Type Segmentation: Factoring in match type into your structure will improve traffic funneling, ad delivery, and bidding. Campaign Building: An effective…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

    … November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get…

    PPC Hero- 18 readers -
  • The 10 greatest social media advertising tips for content marketers

    … campaigns increase relevancy score by 2 points! 5. Score huge wins with custom audiences True story: A while back I wrote an article that asked: do Twitter Ads work? To promote the article on Twitter, I used their tailored audiences feature to target key influencers. The very same day, Business Insider asked for permission to publish the story…

    Larry Kim/ Search Engine Watch- 41 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing…

    Jeff Baum/ PPC Heroin Paid Search- 36 readers -
  • 6 Easy Landing Page Updates To Improve Quality Score

    Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score. Quality score is determined at the keyword level.

    Sarah Stemen/ PPC Hero- 5 readers -
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