Quality Score

  • 3 Easy Landing Page Updates To Improve Quality Score

    … August 16, 2017 If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s out of our control? What changes can we make…

    PPC Heroin Paid Search- 12 readers -
  • PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!

    … July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states…

    PPC Heroin Paid Search- 16 readers -
  • 4 Red Flags Of Ineffective PPC Account Structure

    … with nearly every new client we onboard having at least some semblance of a strong and cohesive structure. Despite this, it’s important to keep an eye our for indicators that your structure is not operating as intended. For the remainder of this post, we’ll discuss a couple areas where you can spot these red flags flying: quality score analysis…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

    … November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get…

    PPC Hero- 18 readers -