Quality Score

    • Searching for Lost Impression Share

      There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate by either throwing more money into the daily ...

      PPC Hero- 8 readers -
  • 3 Easy Landing Page Updates To Improve Quality Score

    … that can have an impact on quality score? In today’s post, I am going to talk about some changes that we can make to our landing pages that can yield a positive impact on quality score. Before we proceed, let’s first review Google’s definition of quality score. As per Google, “Quality Score is an estimate of the quality of your ads, keywords…

    PPC Heroin Paid Search- 12 readers -
  • PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!

    … July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states…

    PPC Heroin Paid Search- 16 readers -
  • 4 Red Flags Of Ineffective PPC Account Structure

    February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client.

    PPC Hero- 14 readers -
  • Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

    … November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get…

    PPC Hero- 18 readers -