Quality Scores

Quality Score is a variable used by Google, Yahoo! (called Quality Index), and Bing that can influence both the rank and cost per click (CPC) of ads.To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score. Ads are then listed in descending order based on the result of that equation. The exact weight of Quality Score versus bid has not been revealed by any of the major search engines, and each company has stated that they reserve the right to continually adjust their ranking methodologies.
Posts about Quality Scores
  • Become a Google AdWords Expert in 28 Days

    … the art and science behind the ads you run in AdWords. Lesson 7: Quality Scores An algorithm that rates the effectiveness of your ads. It can be your best friend or worst nightmare. Learn how to use it to your advantage! Lesson 8: AdWords Auction and Bidding Strategies How do you maximize your results while minimizing your ad spend? Here are some…

    Jeff Sauer/ Depth of Knowledgein Paid Search Google- 18 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    …, if you’ve been relying on automatic bidding, it may be worth considering taking a more hands-on approach by changing to manual bidding. 5. Identify The Low Quality Score Keywords Quality Score is one of the most important AdWords metrics. Poor Quality Score keywords should definitely be eliminated during your optimization. Run a keyword…

    whoisjonleuty.comin Paid Search Blogging- 14 readers -
  • 30 PPC Tips to Keep You Ahead of the Competition – Part 2

    … 30 PPC Tips to Keep You Ahead of the Competition – Part 2 Click Here if You Missed Part 1. 1. Clean Up Your Negative Keywords The beginning of the year is a great time to check that none of your negatives (ads, campaigns or keywords) are blocking terms that could be beneficial to your account. You can also pull a search term report…

    whoisjonleuty.comin Paid Search Blogging- 8 readers -
  • Account Structure and Reporting in Excel

    … (in this example on locations): The structure of the account makes it easy to report on different parts of the business through simple pivot tables. You can create tabs for new pivot tables that show data in different ways, just be sure to include anything you might want to report on or optimize in the naming convention of your campaigns. Also…

    Jacob Brown/ PPC Heroin Paid Search- 13 readers -
  • 9 Reasons Your AdWords Ad Was Disapproved – And How to Fix It

    It’s no big secret that Google has been cracking down on ad disapprovals lately. The search powerhouse is becoming stricter in order to better regulate the quality of ads being shown to users. On the managed services team here at WordStream, we work with many accounts from various industries, and it seems that all industries are being affected.

    Helen Edwards/ WordStream- 17 readers -
  • Panda Audit 101: The Roadmap to Complete Panda Recovery

    … the most in-depth and time consuming. Refreshing and adding content starts the recovery process. Otherwise you’ll have to wait months without seeing any results while the new content gets finished. The first step is to beef up all of the pages that had insufficient word counts. Add updated content to old pages and make any dated material "evergreen…

    Marcela De Vivo/ Search Engine Watchin SEO Google- 13 readers -
  • What is a good Click-Through Rate (CTR)?

    … ad position can affect CTR. For example, an ad in position 1 most likely will have a higher CTR than an ad in position 7. Competition: If there is something in a competitor’s ad that catches a user’s eye, then they may not click on your ad. If a competitor has a more compelling call to action, you may lose out on clicks. High Quality Scores…

    Silverback Strategiesin Paid Search- 5 readers -
  • PPC Account Structuring and Campaign Building in Excel

    … For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with: Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores…

    Jacob Brown/ PPC Heroin Paid Search- 10 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    … people realize that 67.5% of the ads that count as "display" are still actually just plain, old text ads. These, for example: …are all text-based display ads. Why is this important? Because the same tactics you use to optimize your text ads to increase your CTR and therefore your Quality Score still apply here. As we know, raising your Quality…

    Larry Kim/ WordStreamin Paid Search Google- 16 readers -
  • Managing an Education PPC Account. What You Need to Know

    … in how conversions are analyzed. Today were going to discuss these hurdles and what can be done to overcome them. Compliance Regulations Have Limited the Use of Some Standard PPC Best Practices. Prior to 2011, almost anything could have been promised in an ad. Regulations now specifically state schools cannot say anything that implies making…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • 9 Tips To Stretch a Small PPC Budget

    … reviewed and can instantly create a sense of trust. Of course, keep an eye on that review monitor. There are a few more Ad Extensions you can have, learn about them here with examples for each one. #8 – Analyze Quality Scores for the Long Run The Quality Score of your landing page relevant to your ad can help in reducing costs. Raven created…

    Nicolette Beard/ Raven Blogin Paid Search Google- 12 readers -
  • The Top 10 Best PPC Hacks … Ever!

    The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success? Join Larry Kim of WordStream and Thue Madsen of KISSmetrics for an exclusive we ...

    Larry Kim/ Search Engine Journalin Paid Search Google- 10 readers -
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