Quality Scores

Quality Score is a variable used by Google, Yahoo! (called Quality Index), and Bing that can influence both the rank and cost per click (CPC) of ads.To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score. Ads are then listed in descending order based on the result of that equation. The exact weight of Quality Score versus bid has not been revealed by any of the major search engines, and each company has stated that they reserve the right to continually adjust their ranking methodologies.
Posts about Quality Scores
  • Become a Google AdWords Expert in 28 Days

    … the art and science behind the ads you run in AdWords. Lesson 7: Quality Scores An algorithm that rates the effectiveness of your ads. It can be your best friend or worst nightmare. Learn how to use it to your advantage! Lesson 8: AdWords Auction and Bidding Strategies How do you maximize your results while minimizing your ad spend? Here are some…

    Jeff Sauer/ Depth of Knowledgein Paid Search Google- 21 readers -
  • Account Structure and Reporting in Excel

    … already have an account set up? You can see if your campaigns are laid out in this way but with an unorganized naming convention. Sometimes all it takes is renaming of campaigns in order to make reporting easier. Renaming of campaigns will not impact current Quality Scores, so there is no true risk there. The great thing about this campaign structure…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Panda Audit 101: The Roadmap to Complete Panda Recovery

    … an assistant, consider adding columns for WMT data manually. The second step is to weed out duplicate content. Panda hates duplicate content, and it is one of the primary triggers to the diminished Quality Scores that have plagued so many webmasters since Panda’s release. Finding and removing it requires some help from Copyscape. You can use a feature…

    Marcela De Vivo/ Search Engine Watchin SEO Google- 13 readers -
  • What is a good Click-Through Rate (CTR)?

    … ad position can affect CTR. For example, an ad in position 1 most likely will have a higher CTR than an ad in position 7. Competition: If there is something in a competitor’s ad that catches a user’s eye, then they may not click on your ad. If a competitor has a more compelling call to action, you may lose out on clicks. High Quality Scores…

    Silverback Strategiesin Paid Search- 7 readers -
  • PPC Account Structuring and Campaign Building in Excel

    … For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with: Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores…

    Jacob Brown/ PPC Heroin Paid Search- 13 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    … people realize that 67.5% of the ads that count as "display" are still actually just plain, old text ads. These, for example: …are all text-based display ads. Why is this important? Because the same tactics you use to optimize your text ads to increase your CTR and therefore your Quality Score still apply here. As we know, raising your Quality…

    Larry Kim/ WordStreamin Paid Search Google- 18 readers -
  • Managing an Education PPC Account. What You Need to Know

    … to gain CTR and quality score advantages, including employment keywords in ads was being construed as a promise of employment. Advertisers are also limited in how they incorporate keyword modifiers such as ‘degrees’, or ‘certifications’ into ad copy. For instance, if a school does not offer a degree or certification program, inserting those keywords…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • 9 Tips To Stretch a Small PPC Budget

    … page is relevant to your ad will improve your CPA as well. A misleading ad will result in a click, but not a conversion and therefore will simply drive up your costs. #9 Pay attention to web analytics You might be getting clicks and visitors but not conversions. This could be for a variety of reasons, but Web analytics could help point out if it’s…

    Nicolette Beard/ Raven Blogin Paid Search Google- 15 readers -
  • The Top 10 Best PPC Hacks … Ever!

    The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success? Join Larry Kim of WordStream and Thue Madsen of KISSmetrics for an exclusive we ...

    Larry Kim/ Search Engine Journalin Paid Search Google- 14 readers -
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