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For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend $1,000 to promote a Facebook post and generate $1,500 in revenue from your ecommerce store from that post, you can easily calculate your ROI.
… Department and online stores: Black Milk Clothing Education: University of New South Wales Electronics: Samsung Australia Entertainment: Universal Pictures Australia Fast-moving consumer goods, beverages: Coca-Cola Australia FMCG, snack foods: Nutella Government: Queensland Police Service Health and beauty, medical and pharmaceutical: Michelle Bridges 12…