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… this occurrence. These are Loiterers, not even really prospects at this stage. They are people who are just coming to kind of hang out, and so we start off growing customers with that phase. How to Interact With a Loiterer: “Learn More” The very first call-to-action in any marketing strategy to even the most unqualified prospect is learn more. This basic…
… like simplicity and give up something every year. A few years ago it was coffee. Last year it was eating red meat. Q: Is there a piece of content or a marketing campaign that you’re particularly proud of? Any of my advanced guides on Quick Sprout. They all have done so well. Q: Is there anything else that we haven’t covered that you’d like to share…
The biggest weapon content marketers have in their arsenal has been around since Bill Clinton got his first Hotmail account: the email newsletter. It’s given birth to many a new media empire, and it remains the most effective audience-building tool you have as a publisher, allowing you to drive loyal readers back to your site day after day.