R/Ga

R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design.
Posts about R/Ga
  • 2016 Facebook and Instagram Awards Winners

    … region and trending high in Latin America, as well. Campaigns from the Asia-Pacific region continued to use humor to drive attention and engagement. Purpose-led marketing, or campaigns that urged people to do something noble, performed strongly. Brazil had previously dominated Latin American entries, but Argentina, Peru, Venezuela and other countries…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … strategy director, and Luke Eid, its global director of innovation. The show is targeted at its clients, marketing enthusiasts and especially at TBWA’s 12,000 employees spread across its 300 offices around the globe. The show has uploaded five episodes to Soundcloud so far, focusing on topics ranging from health and wearable technology to the automotive…

    Tanya Dua/ Digiday- 14 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    … and incendiary. #Ferguson pic.twitter.com/nCgxKHBWaP — Jon Bershad (@JonBershad) November 25, 2014 It wasn’t a good look for Upton or the other brands that forgot to pause their ads, but it also raises a question about whether Twitter — whose entire selling point to brands is the ability to be part of conversations in real-time — has…

    John Mcdermott/ Digiday- 13 readers -
  • Volvo launches virtual reality campaign on Google Cardboard

    … of Volvo’s partnership with agency R/GA and VFX-studio Framestore and is the centerpiece of the campaign for the new SUV, the XC90, months before it hits the markets. It features a trio of experiential videos that incorporate a combination of photoreal CGI and a proprietary, 360-degree VR camera technique. “We have seen the XC90 be very well…

    Tanya Dua/ Digidayin Google- 30 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 35 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … A Flavor Best Branded Viral Video R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game Best Facebook Branding Campaign SmartWool Best Social Creative JCPenney for Go USA Mittens Best Social Engagement Campaign Resolution Media with Lowe’s™ Fix in Six Vine Campaign Best Social Media Platform Innovation MRY with Coca-Cola…

    Digidayin Twitter- 19 readers -
  • Publicis Worldwide gets in on the startup incubator game

    … to the fact that this venture offers the agency a way to hedge its bets, as well as that of its clients. “This project and others like it are part of a big change the way ad agencies earn their corn,” he said. The post Publicis Worldwide gets in on the startup incubator game appeared first on Digiday. …

    Chris Smith/ Digiday- 13 readers -