R/Ga

R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design.
Posts about R/Ga
  • 2016 Facebook and Instagram Awards Winners

    … Facebook announced the winners of its 2016 Facebook and Instagram Awards. The social network highlighted the following trends among this year’s entries in an email to SocialTimes: More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … Agencies are getting in on the podcast game. TBWA has unveiled its own series, while R/GA is in the production stage. Huge’s content strategy team is also brainstorming on one of their own. And while it would be tempting to blame the success of “Serial,” nearly 13 million Americans reported listening to podcasts daily last year — before…

    Tanya Dua/ Digiday- 13 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    …. pic.twitter.com/ZSpuvpfiHb — R/GA (@RGA) November 25, 2014 Foursquare paused its ads soon after, and has since reinitiated the campaign. And yet, there’s the question of whether Twitter is subject to a double standard. After all, The New York Times was covering the news of the decision and protests with big display ads for luxury watches…

    John Mcdermott/ Digiday- 10 readers -
  • Volvo launches virtual reality campaign on Google Cardboard

    …, ending by a lakeside at the end of the day. Virtual reality is having a bit of a moment in marketing land: HBO and Marriott both recently rolled out Oculus Rift campaigns. Lexus tapped the device to provide test-drives a few months ago. “Virtual Reality is becoming the new way of creating content and storytelling,” said Will Turnage, the senior…

    Tanya Dua/ Digidayin Google- 28 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … under Betaworks’s ever-widening umbrella — cops a distinctly renegade attitude when it comes to digital media. Utility is the first word that comes to mind when we think of Betaworks, Bitly, Socialflow, Instapaper and Chartbeat were all tools created at Betaworks that grew into their own independent companies. Digg was saved by the ingenuity…

    Erin Phillips/ Digidayin Mobile Google- 29 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … A Flavor Best Branded Viral Video R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game Best Facebook Branding Campaign SmartWool Best Social Creative JCPenney for Go USA Mittens Best Social Engagement Campaign Resolution Media with Lowe’s™ Fix in Six Vine Campaign Best Social Media Platform Innovation MRY with Coca-Cola…

    Digidayin Twitter- 12 readers -
  • Publicis Worldwide gets in on the startup incubator game

    …, for example, helping Citibank approach a Bitcoin startup to solve their problems, we’re going to frame the problem around the Bitcoin startup’s needs, then invite Citibank to help them,” said Williams. The hope is to make Publicis Drugstore a permanent home for startups to give it a sense of community, rather than making it a venue for short-term…

    Chris Smith/ Digiday- 11 readers -
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