R/Ga

R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design.
Posts about R/Ga
  • 2016 Facebook and Instagram Awards Winners

    … joined the fray in 2016. More than 600 small and midsized businesses took advantage of the new Small Business category. The new Innovation category drew more than 100 entries. And the new Best Use of Facebook Platforms category saw more than 450 entries. The Blue winner, the top honor of the 2016 Facebook and Instagram Awards, went to R/GA for its…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 12 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    …. pic.twitter.com/ZSpuvpfiHb — R/GA (@RGA) November 25, 2014 Foursquare paused its ads soon after, and has since reinitiated the campaign. And yet, there’s the question of whether Twitter is subject to a double standard. After all, The New York Times was covering the news of the decision and protests with big display ads for luxury watches…

    John Mcdermott/ Digiday- 10 readers -
  • Volvo launches virtual reality campaign on Google Cardboard

    … received since it was announced, and we wanted to keep that excitement alive until it hits the dealerships,” Bodil Eriksson, the executive vice president of product, brand, marketing and communications at Volvo Cars North America, told Digiday. “The Google Cardboard is accessible, portable, unfussy, fun and personal — a great way to reach people.” Users…

    Tanya Dua/ Digidayin Google- 28 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 25 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … A Flavor Best Branded Viral Video R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game Best Facebook Branding Campaign SmartWool Best Social Creative JCPenney for Go USA Mittens Best Social Engagement Campaign Resolution Media with Lowe’s™ Fix in Six Vine Campaign Best Social Media Platform Innovation MRY with Coca-Cola…

    Digidayin Twitter- 12 readers -
  • Publicis Worldwide gets in on the startup incubator game

    … corporate hackathons. The lure of corporate deals, regular marketing, legal and financial planning workshops and plush new surroundings is part of the sell to startups — but they’ll still have to pay rent. Publicis is not alone in the agency world’s infatuation with startups. Iris Worldwide startup program called the Nursery in London and both R/GA…

    Chris Smith/ Digiday- 10 readers -
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