R/Ga

R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design.
Posts about R/Ga
  • 2016 Facebook and Instagram Awards Winners

    … joined the fray in 2016. More than 600 small and midsized businesses took advantage of the new Small Business category. The new Innovation category drew more than 100 entries. And the new Best Use of Facebook Platforms category saw more than 450 entries. The Blue winner, the top honor of the 2016 Facebook and Instagram Awards, went to R/GA for its…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 12 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    …. pic.twitter.com/ZSpuvpfiHb — R/GA (@RGA) November 25, 2014 Foursquare paused its ads soon after, and has since reinitiated the campaign. And yet, there’s the question of whether Twitter is subject to a double standard. After all, The New York Times was covering the news of the decision and protests with big display ads for luxury watches…

    John Mcdermott/ Digiday- 10 readers -
  • Volvo launches virtual reality campaign on Google Cardboard

    … of Volvo’s partnership with agency R/GA and VFX-studio Framestore and is the centerpiece of the campaign for the new SUV, the XC90, months before it hits the markets. It features a trio of experiential videos that incorporate a combination of photoreal CGI and a proprietary, 360-degree VR camera technique. “We have seen the XC90 be very well…

    Tanya Dua/ Digidayin Google- 28 readers -
  • AKQA named top agency at 2014 Digiday Awards

    …. Now it’s using those proceeds to reach a broader audience of movers and shakers. The media arm has breathed new life into Bloomberg Businessweek, launched a luxury magazine, and hired a slew of prominent executives and journalists. And it’s doing this with a subscription-based model that would be the envy of any media company. Under the leadership…

    Erin Phillips/ Digidayin Mobile Google- 29 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … A Flavor Best Branded Viral Video R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game Best Facebook Branding Campaign SmartWool Best Social Creative JCPenney for Go USA Mittens Best Social Engagement Campaign Resolution Media with Lowe’s™ Fix in Six Vine Campaign Best Social Media Platform Innovation MRY with Coca-Cola…

    Digidayin Twitter- 12 readers -
  • Publicis Worldwide gets in on the startup incubator game

    … Now more than ever startups are the belles of the ball, and the latest to join the ranks of potential suitors are ad agencies. Publicis Worldwide making its move, opening up a co-working space based out of The Trampery in Old Street, London, which will also house the agency’s incubator program for startups. The Publicis Drugstore is a £1…

    Chris Smith/ Digiday- 11 readers -
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