R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design.
Posts about R/Ga
  • 2016 Facebook and Instagram Awards Winners

    … Facebook announced the winners of its 2016 Facebook and Instagram Awards. The social network highlighted the following trends among this year’s entries in an email to SocialTimes: More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 11 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    …. pic.twitter.com/ZSpuvpfiHb — R/GA (@RGA) November 25, 2014 Foursquare paused its ads soon after, and has since reinitiated the campaign. And yet, there’s the question of whether Twitter is subject to a double standard. After all, The New York Times was covering the news of the decision and protests with big display ads for luxury watches…

    John Mcdermott/ Digiday- 9 readers -
  • Volvo launches virtual reality campaign on Google Cardboard

    …, ending by a lakeside at the end of the day. Virtual reality is having a bit of a moment in marketing land: HBO and Marriott both recently rolled out Oculus Rift campaigns. Lexus tapped the device to provide test-drives a few months ago. “Virtual Reality is becoming the new way of creating content and storytelling,” said Will Turnage, the senior…

    Tanya Dua/ Digidayin Google- 27 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 23 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … A Flavor Best Branded Viral Video R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game Best Facebook Branding Campaign SmartWool Best Social Creative JCPenney for Go USA Mittens Best Social Engagement Campaign Resolution Media with Lowe’s™ Fix in Six Vine Campaign Best Social Media Platform Innovation MRY with Coca-Cola…

    Digidayin Twitter- 11 readers -
  • Publicis Worldwide gets in on the startup incubator game

    … and Nike have an accelerator programs with TechStars. But historically, startups and large corporations haven’t enjoyed the coziest of relationships: The very culture which corporations and agencies want to depart from is often the source of friction. For example, the big corporation’s agenda usually wins out in hackathons and startup challenges…

    Chris Smith/ Digiday- 9 readers -
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