R/Ga

R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design.
Posts about R/Ga
  • 2016 Facebook and Instagram Awards Winners

    … joined the fray in 2016. More than 600 small and midsized businesses took advantage of the new Small Business category. The new Innovation category drew more than 100 entries. And the new Best Use of Facebook Platforms category saw more than 450 entries. The Blue winner, the top honor of the 2016 Facebook and Instagram Awards, went to R/GA for its…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Look out ‘Serial': Agencies take a crack at podcasts

    … Agencies are getting in on the podcast game. TBWA has unveiled its own series, while R/GA is in the production stage. Huge’s content strategy team is also brainstorming on one of their own. And while it would be tempting to blame the success of “Serial,” nearly 13 million Americans reported listening to podcasts daily last year — before…

    Tanya Dua/ Digiday- 14 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    …. pic.twitter.com/ZSpuvpfiHb — R/GA (@RGA) November 25, 2014 Foursquare paused its ads soon after, and has since reinitiated the campaign. And yet, there’s the question of whether Twitter is subject to a double standard. After all, The New York Times was covering the news of the decision and protests with big display ads for luxury watches…

    John Mcdermott/ Digiday- 13 readers -
  • Volvo launches virtual reality campaign on Google Cardboard

    … of Volvo’s partnership with agency R/GA and VFX-studio Framestore and is the centerpiece of the campaign for the new SUV, the XC90, months before it hits the markets. It features a trio of experiential videos that incorporate a combination of photoreal CGI and a proprietary, 360-degree VR camera technique. “We have seen the XC90 be very well…

    Tanya Dua/ Digidayin Google- 29 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … under Betaworks’s ever-widening umbrella — cops a distinctly renegade attitude when it comes to digital media. Utility is the first word that comes to mind when we think of Betaworks, Bitly, Socialflow, Instapaper and Chartbeat were all tools created at Betaworks that grew into their own independent companies. Digg was saved by the ingenuity…

    Erin Phillips/ Digidayin Mobile Google- 34 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … MOBI AWARDS Best Integrated Mobile/Cross Media Campaign R/GA London – Beats Music Best iPad/ Tablet Advertising Campaign Conde Nast Media Group and WIRED for The Connective Best Location Based Campaign Starcom MediaVest Group for P&G Pantene Best Mobile/Social Integrated Campaign R/GA New York – Jay Z Magna Carta Holy Grail App…

    Digidayin Twitter- 18 readers -
  • Publicis Worldwide gets in on the startup incubator game

    … corporate hackathons. The lure of corporate deals, regular marketing, legal and financial planning workshops and plush new surroundings is part of the sell to startups — but they’ll still have to pay rent. Publicis is not alone in the agency world’s infatuation with startups. Iris Worldwide startup program called the Nursery in London and both R/GA…

    Chris Smith/ Digiday- 13 readers -
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