Ragnar Kruse

  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … in Q1 2016. Music apps were followed by celebrity fan and gossip apps, which accounted for 11 percent of ad impressions in the arts and entertainment category in Q1 2016. Finally, when looking at different kinds of mobile ads, Smaato found mobile video ads outperform all other mobile ad formats. Specifically, when compared to traditional ad…

    AllTwitterin Mobile- 24 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … an experience that users genuinely want to engage with and share. This content is not heavy-handed or overtly promotional, and many of the best, most successful examples are emerging in mobile ad campaigns on Snapchat, which has pioneered what has been called “crowd-distributed advertising.” Gatorade created an interactive Snapchat filter during the Super…

    AllTwitter- 26 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … ad spending in Q4 2015, with a 1,246 percent increase. Elsewhere, when comparing global ad spending within apps with that of ad spending on the mobile Web, Smaato found ad spending within apps accounted for 78 percent of mobile ad spending in Q4 2015, up from 65 percent in Q4 2014. On the other hand, the mobile Web’s share of ad spending decreased…

    Inside Facebookin Mobile- 21 readers -
Get the top posts daily into your mailbox!