Ragnar Kruse

  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … on the Smaato platform in Q1 2016, at 52 percent. Arts and entertainment apps were followed by hobbies and interests apps (15 percent) and society apps (nine percent). Breaking the arts and entertainment app category down into subcategories, Smaato found music apps accounted for 59 percent of ad impressions in the arts and entertainment category…

    AllTwitterin Mobile- 24 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … interested in being passive consumers than they are in being active participants, and Snapchat provides an invaluable opportunity for brands to begin building a two-way relationship If you are able to create something people love, like Gatorade did, you’ll knock it out of the park. If not, your ad campaign may end up being unwelcome and invisible. Ragnar Kruse is the founder and CEO of mobile ad platform Smaato. …

    AllTwitter- 23 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … impressions without data increased 42 percent year-over-year on Smaato’s platform, while eCPMs for ad impressions with data increased 120 percent. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Data truly is the new mobile currency. It’s a win-win-win. Making use of this data maximizes revenue for publishers, it allows advertisers…

    Inside Facebookin Mobile- 20 readers -
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