Ragnar Kruse

  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … on the Smaato platform in Q1 2016, at 52 percent. Arts and entertainment apps were followed by hobbies and interests apps (15 percent) and society apps (nine percent). Breaking the arts and entertainment app category down into subcategories, Smaato found music apps accounted for 59 percent of ad impressions in the arts and entertainment category…

    AllTwitterin Mobile- 13 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … commenter called it “the most infuriating hide-the-content ad ploy I’ve ever seen.” Or consider The Atlantic, which found itself embroiled in a controversy for publishing sponsored content in the form of an advertorial from the Church of Scientology. Mistakes like these make consumers feel annoyed, deceived and unfavorable toward brands…

    AllTwitter- 12 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … ad spending in Q4 2015, with a 1,246 percent increase. Elsewhere, when comparing global ad spending within apps with that of ad spending on the mobile Web, Smaato found ad spending within apps accounted for 78 percent of mobile ad spending in Q4 2015, up from 65 percent in Q4 2014. On the other hand, the mobile Web’s share of ad spending decreased…

    Inside Facebookin Mobile- 14 readers -
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