Ragnar Kruse

  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed…

    AllTwitterin Mobile- 14 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …. It reflected an understanding of who the users are and what they like, and in the process showcased Snapchat as a platform for brands to reach new audiences. It also enabled users to participate in an iconic Super Bowl moment using their mobile device. The World Wildlife Fund is another example. The nonprofit waged the #LastSelife campaign in order…

    AllTwitter- 15 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 15 readers -
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