• Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    …. How big a role does location-based marketing play within the adtech industry these days? One of the big differentiators between online and mobile is that in mobile location plays a much bigger role. Location tells much more about a user than anything else. Location helps to better understand users, put them in categories, and categories allow…

    Street Fight- 8 readers -
Get the top posts daily into your mailbox!