Rainforest Action Network

Rainforest Action Network (RAN) is an environmental organization based in San Francisco, California, USA. The organization was founded by Randy "Hurricane" Hayes and Mike Roselle in 1985, and first gained national prominence with a grassroots organizing campaign that in 1987 succeeded in convincing Burger King to cancel $35 million worth of destructive Central American rainforest beef contracts. Protecting forests and challenging corporate power has remained a key focus of RAN’s campaigns since, and has led RAN into campaigns that have led to transformative policy changes across home building, wood purchasing and supplying, automobile, fashion, paper and banking industries.
Posts about Rainforest Action Network
  • Brands: Amazon activism is now a thing

    … Brand-jacking is like a game of whack-a-mole. Deal with one channel, and another one pops right back up. That’s the situation Pepsi is in right now in the most unusual of locales: Amazon product reviews. The Rainforest Action Network, a San Francisco-based environmental organization, last week took the marketer to task over what it alleges…

    Shareen Pathak/ Digidayin Social- 10 readers -
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