Raj Aggarwal

  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … the last action they took in the real world (like making an in-store purchase), and use this to customize future content and marketing messages. In a statement, Raj Aggarwal, CEO of Localytics, commented on the data: What we heard loud and clear from this study is that people want their apps to know who they are, where they are and what they want to do…

    AllTwitter- 11 readers -
  • Localytics: User Retention Falls in Q4 2014

    … App marketing and analytics platform, Localytics, has released its newest indexes, measuring app engagement, app launches and more during the fourth quarter of 2014. The company’s Q4 App Stickiness Index showed user engagement peaked in December, as the number of users who use the same app more than 10 times per month reached 30 percent…

    AllFacebook- 14 readers -
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