Raj Aggarwal

  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    …, the study found app developers should implement more personalized app content and marketing messages, which can be targeted to specific behaviors, locations or user intentions. For instance, 54 percent of respondents said they want an app to allow them to apply specific preferences to their experience, while 51 percent said they want an app to know…

    AllTwitter- 11 readers -
  • Localytics: User Retention Falls in Q4 2014

    …, on the other hand, had the lowest number of launches per month for the quarter, at just fewer than eight. “The high volume of new device launches and increased marketing campaigns in Q4 presents both opportunity and risk for app engagement,” said Raj Aggarwal, CEO of Localytics, in a statement. “The winners were apps that invested in understanding…

    AllFacebook- 14 readers -
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