Raj Aggarwal

  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … the last action they took in the real world (like making an in-store purchase), and use this to customize future content and marketing messages. In a statement, Raj Aggarwal, CEO of Localytics, commented on the data: What we heard loud and clear from this study is that people want their apps to know who they are, where they are and what they want to do…

    AllTwitter- 13 readers -
  • Localytics: User Retention Falls in Q4 2014

    …. However, overall user retention (measured as the percentage of users returning to an app within three months of their first session) declined during the quarter, ending the year at 12 percent. Localytics attributes this decline to the number of users who abandon apps (don’t re-download them) when they’ve switched to a new device or have upgraded…

    AllFacebook- 16 readers -
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