Raj Aggarwal

  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … the last action they took in the real world (like making an in-store purchase), and use this to customize future content and marketing messages. In a statement, Raj Aggarwal, CEO of Localytics, commented on the data: What we heard loud and clear from this study is that people want their apps to know who they are, where they are and what they want to do…

    AllTwitter- 14 readers -
  • Localytics: User Retention Falls in Q4 2014

    …, on the other hand, had the lowest number of launches per month for the quarter, at just fewer than eight. “The high volume of new device launches and increased marketing campaigns in Q4 presents both opportunity and risk for app engagement,” said Raj Aggarwal, CEO of Localytics, in a statement. “The winners were apps that invested in understanding…

    AllFacebook- 20 readers -
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