• Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … even the dopiest white-bread brands regularly dip into the hip-hop vernacular to communicate with young people. But when Sprite launched its “Obey Your Thirst” campaign, in 1994, it was almost unthinkable to run ads on national television featuring the stars of a genre considered by many to be too obscure, too violent, and too black for general…

    The Content Strategist- 9 readers -