Rakuten Marketing

  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 22 readers -
  • Rakuten Marketing Acquires Attribution Firm DC Storm

    … Today, Rakuten Marketing announced it has acquired UK-based marketing attribution firm DC Storm. DC Storm brings an attribution, measurement and reporting platform and analytics tools to Rakuten's cadre of digital advertising services. Attribution technology is designed to help marketers understand what how particular ad formats and channels…

    Ginny Marvin/ Marketing Land- 9 readers -
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