• 51 Content Marketing Hacks – Book Interview

    … Heidi Cohen Interviews Scott Aughtmon Q: What’s your best piece of advice for readers looking to improve their marketing? I think that the biggest error that content marketers or marketers make is believing that they can create desire for their product or service. Famed copywriter Eugene Schwartz gave the best advice I’ve heard about…

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  • How Small Businesses Can Scale Their Affiliate Program

    … in numerous verticals. When they launch new programs, they turn to these tried and true partners to form the foundation of the affiliate base. Some agencies allow small businesses to access these relationships even if they aren’t paying for full-scale management. Acceleration Partners’ RAMP™ platform, for example, allows small businesses access to a pool…

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