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Heidi Cohen Interviews Scott Aughtmon Q: What’s your best piece of advice for readers looking to improve their marketing? I think that the biggest error that content marketers or marketers make is believing that they can create desire for their product or service. Famed copywriter Eugene Schwartz gave the best advice I’ve heard about this in his book Breakthrough Advertising ...
… Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can…