Rand Fishkin

  • What we learned from SEO: The Movie

    … Visibility. There’s Danny Sullivan, the founder of Search Engine Watch (this very website!) and co-founder of Search Engine Land; Rand Fishkin, the “Wizard of Moz”; Rae Hoffman a.k.a ‘Sugarrae’, CEO of PushFire and one of the original affiliate marketers; Brett Tabke, founder of Pubcon and Webmaster World; Jill Whalen, the former CEO of High Rankings…

    Search Engine Watchin SEO- 20 readers -
  • Gated Content VS Ungated Content

    … leads. Gated Content Disadvantages: Reduces audience size since people don’t want to share their information. Hinders search and amplification results since content isn’t searched and less likely to get links. (BTW, as Rand Fishkin points out it’s easy to get around your gating for links.) Yields poor data. I’m surprised more marketers don’t…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Crowd Pleaser Content Defined

    … to care. Include other types of content. Specifically visuals that convey your information in a concise way. Rand Fishkin calls this “10X Content” and Brian Dean calls this “Skyscraper Content.” Fortunately the most effective forms of crowd pleaser content are well tested based on past results. They succeed by filling a genuine reader need, providing…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … individuals in 141 countries. 58% of those surveyed had 25 or fewer employees. 46% of those surveyed generated less $1 million in sales. 43% of those surveyed spent less than $25,000 on marketing. 43% of those surveyed invested less than $5,000 in sales technology. While the majority of Hubspot respondents are SMBs, larger companies can benefit from…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Founder Rand Fishkin of MOZ to be forced out of his own company

    … Founder Rand Fishkin of MOZ to be forced out of his own company Jeremy Schoemaker April 13, 2017 Post Views Today: 0 I just talked to a very reliable source that Rand Fishkin, founder of SEOMOZ / MOZ, is being forced out of his company by the board of directors. Thats the double edge sword of raising $29.1M. Expect a statement from them…

    Jeremy Schoemaker/ ShoeMoneyin SEO- 101 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … what a successful content marketing looks like. Be committed to content marketing success. Have a documented content strategy Measure content marketing ROI. Allocate largest proportion of marketing budget to content. 2017 B2B Content Marketing Research: 3 Key points As content marketing matures as a business process, your business must commit…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … or an established podcaster, you can submit questions. Smart Passive Income’s Pat Flynn answers questions on his Ask Pat podcast. It’s a start. Answer Questions From Your Audience – Audio Content Like Pat Flynn Many authors do podcast tours. It presents them to wider and/or different audiences than they would get otherwise. If you have a regular podcast…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Missed 2016 Content Marketing Opportunities

    … these efforts into quality content marketing. For example, a car marketer can improve its owner manual and make it more useful. Convert this information into a mobile app. The app can find local dealers based on the car’s current location. This helps owners and drives additional service and parts sales. Actionable Marketing Tip to Avoid Missed 2016…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • How To Create Must-Read Recurring Content Columns

    … it. (For a full description check this article.) Mari Smith Creates Facebook Live Content Actionable Content Marketing Tips For Recurring Columns: Combine an interview style with another content format. Many podcasts follow this format. Namely, John Lee Dumas’ Entrepreneur on Fire podcast with 7 interviews per week. The recurring content column…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • The Essential Blog Success Factor No One Tells You

    … Guide in 2010, I had a one-on-one conversation with Chris Brogan. We were at a soiree on the terrace of a fancy hotel in San Francisco for the launch of his book, Trust Agents. I told him, “I thought that I was too late to the blogosphere in 2006 so I waited until 2010.” At the time I was writing ClickZ’s Actionable Analysis, column. I had a large…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • The Secret To Reducing Your Content Creation Time

    … than your original content on your own media. Depending on your goals, this may be acceptable. Take care to not create duplicate content that Google penalizes. Neil Patel recommends that the second publisher use “rel=canonical” in the reprinted content. This helps Google to know the original source. (Check what Google says about canonical URLs…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
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