Rand Fishkin

    • Can One Trick Pony Content Deliver On-going Results For You?

      No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

      Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • Can You Compete on Google with Big Business?

    Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results.

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • 2017 B2B Content Marketing Research Analyzed

    Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full commitment, take heed of Content Marketi ...

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … 3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Missed 2016 Content Marketing Opportunities

    … success! Even better it’ll save your content marketing budget. Take a deep breath. Think: I can do this. You still have time to be a 2016 content marketing star! (BTW, here are our 2016 Content Marketing Trends including relevant charts.) BUT you have to act NOW! 5 Missed 2016 Content Marketing Opportunities Examine these 5 missed 2016, content…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 17 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … Want To Extend Your Content Lifespan? Is your content a forgotten orphan like Oliver Twist? Before you answer, consider that 60-70% of what B2B content marketer create is orphan content? This isn’t a lone statistic. 75% of marketers use a piece of content ONLY one time according to Kapost research. Even worse this data doesn’t tell you how…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Getting to Know Rand Fishkin in a 7,829 Word Interview Transcript!

    … A month ago I started my podcast, and it has already become my all-time favorite project. The guests are just so interesting, candid and inspiring. Our first episode featured Rand Fishkin talking about his journey to entrepreneurship. While there was a good number of downloads/listens of the podcast, I know that many people prefer to consume…

    Jeff Sauer/ Depth of Knowledge- 10 readers -
  • Why Your Brand Needs to Have an Opinion

    … by a unique perspective. GE’s excellent content has been powered by Beth Comstock’s belief that her team has a responsibility to spur innovation by tirelessly reporting on the next-level experiments going on inside the company. Virgin’s content empire has been built on the back of Richard Branson’s unique and irreverent take on the world. Moz has built…

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • Blog Post Idea Generation Any Business Can Use

    … into blog posts. Add images and other media to make them more appealing and easy-to-consume. 2. Create core resources Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • Episode 1: Rand Fishkin

    … Today we get to interview Rand Fishkin. You probably know him as the husband of Geraldine, a hilarious travel blogger. Or perhaps as the Wizard of Moz or as one of the most fashionable men in SEO. I call him a friend and mentor. If you haven’t heard Rand’s story before, then you are in for a treat. Today you will hear about how Rand got his…

    Depth of Knowledgein Paid Search- 8 readers -
  • The Art of SEO – Book Interview

    … a difference in a lot of people’s businesses and lives. Q: What is the key concept behind your book? Eric Enge: The original concept was one that Rand Fishkin and Stephan Spencer had on one hand, and Jessie Stricchiola separately on the other. O’Reilly put Rand, Stephan, and Jessie together. Then I was the 4th person brought into the overall project…

    Heidi Cohen/ Heidi Cohenin SEO- 23 readers -
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