Rand Fishkin

  • 2017 B2B Content Marketing Research Analyzed

    … what a successful content marketing looks like. Be committed to content marketing success. Have a documented content strategy Measure content marketing ROI. Allocate largest proportion of marketing budget to content. 2017 B2B Content Marketing Research: 3 Key points As content marketing matures as a business process, your business must commit…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Audio Content Marketing: 5 Actionable Tips

    …. Enhance Promote and re-promote your audio content Add your audio content to your editorial calendar and your content promotion calendar as recurring content columns. Make your audio content a regular feature of your blog. For example, host a weekly podcast. Social Media Examiner’s Mike Stelzner hosts a weekly podcast that’s a regular feature…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • Missed 2016 Content Marketing Opportunities

    … 5 Ways Your 2016 Content Marketing Is Costing You It’s the mid-point of 2016. Have you missed 2016 content marketing opportunities? If you’re like many of your peers, the answer is probably. Don’t worry. We’ve got you covered. Ensure your second half, 2016 content marketing is on track to succeed. This will lay the foundation for 2017…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Getting to Know Rand Fishkin in a 7,829 Word Interview Transcript!

    … A month ago I started my podcast, and it has already become my all-time favorite project. The guests are just so interesting, candid and inspiring. Our first episode featured Rand Fishkin talking about his journey to entrepreneurship. While there was a good number of downloads/listens of the podcast, I know that many people prefer to consume…

    Jeff Sauer/ Depth of Knowledge- 9 readers -
  • Why Your Brand Needs to Have an Opinion

    … a diehard audience thanks to Rand Fishkin’s devotion to helping marketers in any way he can. As Fishkin once told me, “We really don’t think about content marketing as being part of our funnel. It’s part of our mission.” An evolving process When you go past bland platitudes and actually capture what ideas your company stands for, you’ve gone a long…

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • Episode 1: Rand Fishkin

    … Today we get to interview Rand Fishkin. You probably know him as the husband of Geraldine, a hilarious travel blogger. Or perhaps as the Wizard of Moz or as one of the most fashionable men in SEO. I call him a friend and mentor. If you haven’t heard Rand’s story before, then you are in for a treat. Today you will hear about how Rand got his…

    Depth of Knowledgein Paid Search- 8 readers -
  • The Art of SEO – Book Interview

    … Heidi Cohen interviews Eric Enge and Stephan Spencer Q: What’s your best piece of advice for readers looking to improve their marketing? Eric Enge: Now that’s a big question! But, since the book is about SEO, and SEO is a part of digital marketing, I will answer with a digital marketing context. Today’s digital marketing environment provides…

    Heidi Cohen/ Heidi Cohenin SEO- 19 readers -
  • 5 Stats That Prove Great Content Is the Key to Great SEO

    … content creation was the most effective strategy for SEO. 2. The majority of links and shares goes to the top 5 or 10 percent of content out there. That’s what Moz’s Rand Fishkin told our editor-in-chief Joe Lazauskas earlier this year. “I think there’s still a lot of [misguided] belief around quantity over quality,” he said. “There’s not a whole lot…

    Amanda Walgrove/ The Content Strategistin SEO Content- 17 readers -
Get the top posts daily into your mailbox!
More from around the web