Rand Fishkin

    • Gated Content VS Ungated Content

      Maximize Gated Content Results: What You Need To Know How does the form guarding your precious gated content look to your visitors? Does your gated content whisper velvet rope entry for special guests or does it scream go away unless you’re willing to hand over your data? Tourists line up and pay to enter Livraria Lello in Porto, Portugal to soak up the wood carved interior that inspired J.K.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
    • Crowd Pleaser Content Defined

      How To Create Content To Attract Readers, Shares & Search Does your content suffer from a lack of love? Feel like you’re on a never-ending treadmill where your content fails to gain traction such as backlinks, influencer love and social shares? Don’t worry—you’re not alone. You need crowd pleaser content. It’s one of the 5 core content types every marketer needs.

      Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … Inbound Marketing Priorities Top 2017 digital inbound marketing priorities based on research are: Improve organic search presence and rankings (aka SEO) to drive long-term results (61%) Create blog content on a regular basis to fuel social media and support long-term search (53%) Amplify and distribute content – includes social media and influencer…

    Heidi Cohen/ Heidi Cohenin How To's- 14 readers -
  • Summit on Content Marketing | Online | May 22 to June 2, 2017

    … – including keynotes from Brian Carter, Mari Smith, Juntae Delane, Melonie Dodaro, Rand Fishkin, John Hall, Tim Hughes, Mich Jackson, Cynthia Johnson, Neil Patel, and David Meerman Scott. Look over their packed schedule. Then reserve your spot to take advantage of their Early Bird pricing. Learn More About the Summit on Content Marketing Disclosure: We are an affiliate of the Summit on Content Marketing. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 20 readers -
  • Founder Rand Fishkin of MOZ to be forced out of his own company

    … Founder Rand Fishkin of MOZ to be forced out of his own company Jeremy Schoemaker April 13, 2017 Post Views Today: 0 I just talked to a very reliable source that Rand Fishkin, founder of SEOMOZ / MOZ, is being forced out of his company by the board of directors. Thats the double edge sword of raising $29.1M. Expect a statement from them…

    Jeremy Schoemaker/ ShoeMoneyin SEO- 77 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 39 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 43 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … a successful content marketing program is. Moz’s Rand Fishkin argues “Good, unique content” no longer meets the bar for best in SERPs. Instead he recommends creating “10X Content.” Example of quality content Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research is a great example of 10X content. They provide this useful…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … visual content in all of its various formats. We’re visual beings. According to MIT neuroscientists, the human brain can process images the eye sees for as little as 13 milliseconds! But we rarely consider adding audio content. Before you list the podcasts you listen to regularly, realize audio content marketing isn’t just podcasting. Americans…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • The Essential Blog Success Factor No One Tells You

    … was right. Maybe I was afraid to discover the answer. Maybe I didn’t want to know what inner forces I, like many writers and authors before me, had to overcome to become a successful blogger. Social Triggers’ Derek Halpern notes that blogging success requires showing up. Don’t give up after a month, 3 months, 6 months. He’s right. Moz’s Rand…

    Heidi Cohen/ Heidi Cohenin Blogging- 25 readers -
  • The Secret To Reducing Your Content Creation Time

    … than your original content on your own media. Depending on your goals, this may be acceptable. Take care to not create duplicate content that Google penalizes. Neil Patel recommends that the second publisher use “rel=canonical” in the reprinted content. This helps Google to know the original source. (Check what Google says about canonical URLs…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … maximizing long-term content ROI. According to Moz’s Rand Fishkin, the biggest content marketing misconception is assuming your audience will take an action towards purchase after reading just one piece of your content. Rather content marketing is a long-term process. Like many sports, it requires a team of content, not just a single piece. Like…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Getting to Know Rand Fishkin in a 7,829 Word Interview Transcript!

    … best advice for somebody who is looking into becoming a digital marketer, get a career in this industry, and just to take advantage of all that this has to offer? Rand Fishkin Well, it think the key to being a great marketer is empathy. Click to Tweet Being able to put yourself in the shoes of other people, other businesses, other people’s…

    Jeff Sauer/ Depth of Knowledge- 14 readers -
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