Rand Fishkin

  • What we learned from SEO: The Movie

    … Visibility. There’s Danny Sullivan, the founder of Search Engine Watch (this very website!) and co-founder of Search Engine Land; Rand Fishkin, the “Wizard of Moz”; Rae Hoffman a.k.a ‘Sugarrae’, CEO of PushFire and one of the original affiliate marketers; Brett Tabke, founder of Pubcon and Webmaster World; Jill Whalen, the former CEO of High Rankings…

    Search Engine Watchin SEO- 20 readers -
  • Gated Content VS Ungated Content

    … leads. Gated Content Disadvantages: Reduces audience size since people don’t want to share their information. Hinders search and amplification results since content isn’t searched and less likely to get links. (BTW, as Rand Fishkin points out it’s easy to get around your gating for links.) Yields poor data. I’m surprised more marketers don’t…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Crowd Pleaser Content Defined

    … to care. Include other types of content. Specifically visuals that convey your information in a concise way. Rand Fishkin calls this “10X Content” and Brian Dean calls this “Skyscraper Content.” Fortunately the most effective forms of crowd pleaser content are well tested based on past results. They succeed by filling a genuine reader need, providing…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … marketing metrics in advance in order to incorporate tracking into your marketing. Otherwise, you’re left with whatever you can measure which may not help you. A majority of best (88%) and worst in class (56%) marketers measured marketing results according to Content Marketing Institute/MarketingProfs 2017 B2B Content Marketing Research. BUT it’s…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Summit on Content Marketing | Online | May 22 to June 2, 2017

    … – including keynotes from Brian Carter, Mari Smith, Juntae Delane, Melonie Dodaro, Rand Fishkin, John Hall, Tim Hughes, Mich Jackson, Cynthia Johnson, Neil Patel, and David Meerman Scott. Look over their packed schedule. Then reserve your spot to take advantage of their Early Bird pricing. Learn More About the Summit on Content Marketing Disclosure: We are an affiliate of the Summit on Content Marketing. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 30 readers -
  • Founder Rand Fishkin of MOZ to be forced out of his own company

    … Founder Rand Fishkin of MOZ to be forced out of his own company Jeremy Schoemaker April 13, 2017 Post Views Today: 0 I just talked to a very reliable source that Rand Fishkin, founder of SEOMOZ / MOZ, is being forced out of his company by the board of directors. Thats the double edge sword of raising $29.1M. Expect a statement from them…

    Jeremy Schoemaker/ ShoeMoneyin SEO- 104 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … marketing editorial plan with the rest of your marketing, communications and promotional plans. Goal: Take advantage of existing marketing investments to create related content. Include options to atomize your content. (Hat tip: Jay Baer) This means to reuse your content in other contextually relevant presentations based platform, format…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … or an established podcaster, you can submit questions. Smart Passive Income’s Pat Flynn answers questions on his Ask Pat podcast. It’s a start. Answer Questions From Your Audience – Audio Content Like Pat Flynn Many authors do podcast tours. It presents them to wider and/or different audiences than they would get otherwise. If you have a regular podcast…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Missed 2016 Content Marketing Opportunities

    … with sufficient iterations to cause them to take action. Rand Fishkin found that a Moz promotion takes 7-8 impressions before a potential prospect is willing to sign up for a test. We’re so focused on the new and evolving technologies that we forget the established notion of message repetition. It’s Mad Men school advertising. Add to this the fact…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • How To Create Must-Read Recurring Content Columns

    … it. (For a full description check this article.) Mari Smith Creates Facebook Live Content Actionable Content Marketing Tips For Recurring Columns: Combine an interview style with another content format. Many podcasts follow this format. Namely, John Lee Dumas’ Entrepreneur on Fire podcast with 7 interviews per week. The recurring content column…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
Get the top posts daily into your mailbox!