Rand Fishkin

    • Founder Rand Fishkin of MOZ to be forced out of his own company

      Founder Rand Fishkin of MOZ to be forced out of his own company Jeremy Schoemaker April 13, 2017 Post Views Today: 0 I just talked to a very reliable source that Rand Fishkin, founder of SEOMOZ / MOZ, is being forced out of his company by the board of directors. Thats the double edge sword of raising $29.1M. Expect a statement from them shortly from them with a nice spin to it on his exit.

      Jeremy Schoemaker/ ShoeMoneyin SEO- 65 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 32 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 34 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers. 2017 B2B Content Marketing Research Comparison Chart Specifically you must: Know…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … personality!) and Kerry O’Shea Gargone of MarketingProfs. 2. Start small by tapping into other people’s audio audiences Start small with audio to get used to the medium. Become a regular listener of people you admire. Get to know them and their focus. Where appropriate, comment on and help promote their content. Be a guest on existing podcasts…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Missed 2016 Content Marketing Opportunities

    … with sufficient iterations to cause them to take action. Rand Fishkin found that a Moz promotion takes 7-8 impressions before a potential prospect is willing to sign up for a test. We’re so focused on the new and evolving technologies that we forget the established notion of message repetition. It’s Mad Men school advertising. Add to this the fact…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 22 readers -
  • The Secret To Reducing Your Content Creation Time

    … your content from one format to another. This applies to new content and existing content. Ideally, you create additional content formats during the new content creation process. Jay Baer calls this content atomization. By creating multiple content formats at once, you minimize cost and extend content reach. Due to time and resource constraints…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Getting to Know Rand Fishkin in a 7,829 Word Interview Transcript!

    … A month ago I started my podcast, and it has already become my all-time favorite project. The guests are just so interesting, candid and inspiring. Our first episode featured Rand Fishkin talking about his journey to entrepreneurship. While there was a good number of downloads/listens of the podcast, I know that many people prefer to consume…

    Jeff Sauer/ Depth of Knowledge- 12 readers -
  • Why Your Brand Needs to Have an Opinion

    … a diehard audience thanks to Rand Fishkin’s devotion to helping marketers in any way he can. As Fishkin once told me, “We really don’t think about content marketing as being part of our funnel. It’s part of our mission.” An evolving process When you go past bland platitudes and actually capture what ideas your company stands for, you’ve gone a long…

    Joe Lazauskas/ The Content Strategist- 19 readers -
  • Blog Post Idea Generation Any Business Can Use

    … of expertise or an outside influencer. Generally expect to compensate outside experts for their blog posts. Moz’s Rand Fishkin shares his knowledge in his highly useful Whiteboard Friday. Actionable Blogging Tips: Provide support where appropriate. Offer editorial support and technical support to make their posts appear stellar. Remember…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 28 readers -
  • Episode 1: Rand Fishkin

    … Today we get to interview Rand Fishkin. You probably know him as the husband of Geraldine, a hilarious travel blogger. Or perhaps as the Wizard of Moz or as one of the most fashionable men in SEO. I call him a friend and mentor. If you haven’t heard Rand’s story before, then you are in for a treat. Today you will hear about how Rand got his…

    Depth of Knowledgein Paid Search- 8 readers -
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