Rand Fishkin

    • Can One Trick Pony Content Deliver On-going Results For You?

      No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

      Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 31 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 33 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … commitment, take heed of Content Marketing Institute’s Joe Pulizzi. At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.) On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out. Look…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Audio Content Marketing: 5 Actionable Tips

    3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add visual content in all of its various formats.

    Heidi Cohen/ Heidi Cohen- 20 readers -
  • Missed 2016 Content Marketing Opportunities

    … with sufficient iterations to cause them to take action. Rand Fishkin found that a Moz promotion takes 7-8 impressions before a potential prospect is willing to sign up for a test. We’re so focused on the new and evolving technologies that we forget the established notion of message repetition. It’s Mad Men school advertising. Add to this the fact…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • How To Create Must-Read Recurring Content Columns

    … and influencers in your niche need but have overlooked. Go beyond the top blogs and media entities. Your goal is to position your business. 5. Special format recurring content columns Add content in a different format to your offering. Extend your reach to people who don’t like text. For example Content Marketing Institute’s Joe Pulizzi and Robert Rose do…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • The Essential Blog Success Factor No One Tells You

    … was right. Maybe I was afraid to discover the answer. Maybe I didn’t want to know what inner forces I, like many writers and authors before me, had to overcome to become a successful blogger. Social Triggers’ Derek Halpern notes that blogging success requires showing up. Don’t give up after a month, 3 months, 6 months. He’s right. Moz’s Rand…

    Heidi Cohen/ Heidi Cohenin Blogging- 20 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Getting to Know Rand Fishkin in a 7,829 Word Interview Transcript!

    … A month ago I started my podcast, and it has already become my all-time favorite project. The guests are just so interesting, candid and inspiring. Our first episode featured Rand Fishkin talking about his journey to entrepreneurship. While there was a good number of downloads/listens of the podcast, I know that many people prefer to consume…

    Jeff Sauer/ Depth of Knowledge- 12 readers -
  • Why Your Brand Needs to Have an Opinion

    … by a unique perspective. GE’s excellent content has been powered by Beth Comstock’s belief that her team has a responsibility to spur innovation by tirelessly reporting on the next-level experiments going on inside the company. Virgin’s content empire has been built on the back of Richard Branson’s unique and irreverent take on the world. Moz has built…

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • Episode 1: Rand Fishkin

    … Today we get to interview Rand Fishkin. You probably know him as the husband of Geraldine, a hilarious travel blogger. Or perhaps as the Wizard of Moz or as one of the most fashionable men in SEO. I call him a friend and mentor. If you haven’t heard Rand’s story before, then you are in for a treat. Today you will hear about how Rand got his…

    Depth of Knowledgein Paid Search- 8 readers -
  • The Art of SEO – Book Interview

    … a difference in a lot of people’s businesses and lives. Q: What is the key concept behind your book? Eric Enge: The original concept was one that Rand Fishkin and Stephan Spencer had on one hand, and Jessie Stricchiola separately on the other. O’Reilly put Rand, Stephan, and Jessie together. Then I was the 4th person brought into the overall project…

    Heidi Cohen/ Heidi Cohenin SEO- 24 readers -
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