Rand Fishkin

  • What we learned from SEO: The Movie

    … Visibility. There’s Danny Sullivan, the founder of Search Engine Watch (this very website!) and co-founder of Search Engine Land; Rand Fishkin, the “Wizard of Moz”; Rae Hoffman a.k.a ‘Sugarrae’, CEO of PushFire and one of the original affiliate marketers; Brett Tabke, founder of Pubcon and Webmaster World; Jill Whalen, the former CEO of High Rankings…

    Search Engine Watchin SEO- 20 readers -
  • Gated Content VS Ungated Content

    … Research B2B marketers gate 80% of high-value content marketing assets behind lead generation forms (Starfleet Media’s 2014 B2B Content Marketing and Lead Generation Research). This proportion seems high to me since you need sufficient content to attract prospects and build trust. B2B Marketers Gate 80% of Content – Starfleet Research Chart Drift…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Crowd Pleaser Content Defined

    …. Consists of authoritative listings or guides. Example: Neil Patel’s Marketing Guides. Controversial opinions. Pick an argument many people feel strongly about. Ideally this should be something authoritative that your audience has strong views on. BuzzSumo and Fractal consider this a top content theme. Example: Mark Schaeffer’s Content Shock…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Summit on Content Marketing | Online | May 22 to June 2, 2017

    … – including keynotes from Brian Carter, Mari Smith, Juntae Delane, Melonie Dodaro, Rand Fishkin, John Hall, Tim Hughes, Mich Jackson, Cynthia Johnson, Neil Patel, and David Meerman Scott. Look over their packed schedule. Then reserve your spot to take advantage of their Early Bird pricing. Learn More About the Summit on Content Marketing Disclosure: We are an affiliate of the Summit on Content Marketing. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • Founder Rand Fishkin of MOZ to be forced out of his own company

    Founder Rand Fishkin of MOZ to be forced out of his own company Jeremy Schoemaker April 13, 2017 Post Views Today: 0 I just talked to a very reliable source that Rand Fishkin, founder of SEOMOZ / MOZ, is being forced out of his company by the board of directors. Thats the double edge sword of raising $29.1M. Expect a statement from them shortly from them with a nice spin to it on his exit.

    Jeremy Schoemaker/ ShoeMoney- 103 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Can You Compete on Google with Big Business?

    … with a hundred years of experience in one of those cities, your chances of ranking are terrible. It didn’t use to be like this. Google’s organic search rankings used to be an opportunity for any business to develop amazing content and have it be discovered and ranked well. I’m not saying it was effortless, it took a ton of work… but it was possible…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • Can You Compete on Google with Big Business?

    … with a hundred years of experience in one of those cities, your chances of ranking are terrible. It didn’t use to be like this. Google’s organic search rankings used to be an opportunity for any business to develop amazing content and have it be discovered and ranked well. I’m not saying it was effortless, it took a ton of work… but it was possible…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … 3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Missed 2016 Content Marketing Opportunities

    … that human attention spans have diminished to that of goldfish. (Note: I’m not sure how you measure a goldfish’s attention span.) Follow Social Triggers’ Derek Halpern’s Rule: Spend 20% of your time creating content and 80% of your time promoting it. To this end, schedule your initial content distribution. Even better include some test versions…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • The Essential Blog Success Factor No One Tells You

    … Guide in 2010, I had a one-on-one conversation with Chris Brogan. We were at a soiree on the terrace of a fancy hotel in San Francisco for the launch of his book, Trust Agents. I told him, “I thought that I was too late to the blogosphere in 2006 so I waited until 2010.” At the time I was writing ClickZ’s Actionable Analysis, column. I had a large…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • The Secret To Reducing Your Content Creation Time

    … to improve these content clunkers? Here are 3 strong marketing reasons to persuade you to republish content: Increase content visibility. Attract different audiences and get new readers since the post was last updated. Support search results. Moz’s Rand Fishkin showed that Google rewards re-published content with improved search rankings. Use less…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
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