Rand Fishkin

  • 2017 B2B Content Marketing Research Analyzed

    … beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers. 2017 B2B Content Marketing Research Comparison Chart Specifically you must: Know…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … visual content in all of its various formats. We’re visual beings. According to MIT neuroscientists, the human brain can process images the eye sees for as little as 13 milliseconds! But we rarely consider adding audio content. Before you list the podcasts you listen to regularly, realize audio content marketing isn’t just podcasting. Americans…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
  • The Secret To Reducing Your Content Creation Time

    … your content from one format to another. This applies to new content and existing content. Ideally, you create additional content formats during the new content creation process. Jay Baer calls this content atomization. By creating multiple content formats at once, you minimize cost and extend content reach. Due to time and resource constraints…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … maximizing long-term content ROI. According to Moz’s Rand Fishkin, the biggest content marketing misconception is assuming your audience will take an action towards purchase after reading just one piece of your content. Rather content marketing is a long-term process. Like many sports, it requires a team of content, not just a single piece. Like…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Getting to Know Rand Fishkin in a 7,829 Word Interview Transcript!

    … best advice for somebody who is looking into becoming a digital marketer, get a career in this industry, and just to take advantage of all that this has to offer? Rand Fishkin Well, it think the key to being a great marketer is empathy. Click to Tweet Being able to put yourself in the shoes of other people, other businesses, other people’s…

    Jeff Sauer/ Depth of Knowledge- 10 readers -
  • Why Your Brand Needs to Have an Opinion

    … by a unique perspective. GE’s excellent content has been powered by Beth Comstock’s belief that her team has a responsibility to spur innovation by tirelessly reporting on the next-level experiments going on inside the company. Virgin’s content empire has been built on the back of Richard Branson’s unique and irreverent take on the world. Moz has built…

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • Episode 1: Rand Fishkin

    … Today we get to interview Rand Fishkin. You probably know him as the husband of Geraldine, a hilarious travel blogger. Or perhaps as the Wizard of Moz or as one of the most fashionable men in SEO. I call him a friend and mentor. If you haven’t heard Rand’s story before, then you are in for a treat. Today you will hear about how Rand got his…

    Depth of Knowledgein Paid Search- 8 readers -
  • The Art of SEO – Book Interview

    … that they are doing all they can. Even if they are not in the trenches doing the SEO themselves, we want them to be knowledgeable enough to know what questions to ask, and how to hire the right people to help them. Q: How do you describe yourself professionally? Eric Enge: In one word: Leader. That’s my main job at Stone Temple Consulting (STC). I…

    Heidi Cohen/ Heidi Cohenin SEO- 22 readers -
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