Random Blog Posts

  • Lean Content: Marketing Profs B2B – Coming Soon!

    … I’m speaking at Marketing Profs B2B Summit tomorrow at 3:30. You’ll have to attend to see my nifty slide deck, or check back here at 4 tomorrow. Or miss a pile of content tips for small B2B teams. Your call. The post Lean Content: Marketing Profs B2B – Coming Soon! appeared first on Portent. …

    Ian Lurie/ Portent, Incin Content- 33 readers -
  • Portent is Being Acquired

    …, hanging out in my office, offering sage bits of advice and, if I'm lucky, kicking the bucket at 100 years old while watching humanity land on Europa. You'll have to watch Mad Men to get the reference. See you in the next blog post, Ian PS: We'll be slowly morphing Portent's brand, but not for a few months. You can continue to spam me at my address. The post Portent is Being Acquired appeared first on Portent. …

    Ian Lurie/ Portent, Incin Affiliate Paid Search- 26 readers -
  • Digital Marketing Haiku, Because Why Not?

    … If you can write fast and without standards, don’t stop Til it’s an e-book I have one typo Smarty pants find it. Twitter corrections explode Collections Why you not pay me? Look at your site. It went poof. Now can you pay me? Wistfully we gaze Wondering why you decline To pay this invoice (wrote that in 2015) Conclusion, and Futility I just found out that marketing haiku are not new. My soul empties. The post Digital Marketing Haiku, Because Why Not? appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 16 readers -
  • Marketing Fundamentals Lessons From First-Time Parenting

    … marketing strategy. I decided it would be an interesting exercise to draw those connections in a blog post. So, if you’re interested in learning the fundamentals of good parenting (and good digital marketing strategy) please read on. Providing The Absolute Necessities Did I mention he LOVES bread? This one is going to sound like a no brainer…

    Portent, Incin Paid Search- 22 readers -
  • Portent’s Moving!

    … Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is: Portent, Inc. 307 3rd Ave South, Suite…

    Ian Lurie/ Portent, Inc- 15 readers -
  • 20 Bits of Marketing Jargon, And What They Mean

    … is terrifying. It creates the sense that there’s a mysterious Marketing Black Box. In this post, I’ll list a few particularly opaque phrases, what marketers mean when we say them, and what they actually mean: Authenticity What marketers mean: I want you to throw up in your mouth. True meaning: The term “authenticity” has been beaten to death, cooked, eaten…

    Ian Lurie/ Portent, Incin Social- 29 readers -
  • I’m Speaking At Pubcon: Where to Find Me

    … an emotional content trigger. There are more subtle ones, though. Jordan Koene and I will fill you in, with Jon Henshaw moderating The post I’m Speaking At Pubcon: Where to Find Me appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 20 readers -
  • What I’ll Do When Google Dies

    …. Party!!!! Take screenshots. I can’t even imagine the advertising chaos that will transpire as Google’s ad network comes back online. We’ll have ads for steak showing up on vegan blogs, DC comics on Marvel sites. It’ll be utter chaos. Thank the gods I’m no longer using Google App Engine. Actually, I am. Excuse me for a minute… Launch a Bing SEO…

    Ian Lurie/ Portent, Incin Google- 13 readers -
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