Random Blog Posts

  • 20 Bits of Marketing Jargon, And What They Mean

    … is terrifying. It creates the sense that there’s a mysterious Marketing Black Box. In this post, I’ll list a few particularly opaque phrases, what marketers mean when we say them, and what they actually mean: Authenticity What marketers mean: I want you to throw up in your mouth. True meaning: The term “authenticity” has been beaten to death, cooked, eaten…

    Ian Lurie/ Portent, Incin Social- 21 readers -
  • I’m Speaking At Pubcon: Where to Find Me

    … an emotional content trigger. There are more subtle ones, though. Jordan Koene and I will fill you in, with Jon Henshaw moderating The post I’m Speaking At Pubcon: Where to Find Me appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 16 readers -
  • What I’ll Do When Google Dies

    …. Party!!!! Take screenshots. I can’t even imagine the advertising chaos that will transpire as Google’s ad network comes back online. We’ll have ads for steak showing up on vegan blogs, DC comics on Marvel sites. It’ll be utter chaos. Thank the gods I’m no longer using Google App Engine. Actually, I am. Excuse me for a minute… Launch a Bing SEO…

    Ian Lurie/ Portent, Incin Google- 10 readers -
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