Random Blog Posts

    • Digital Marketing Haiku, Because Why Not?

      I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web with content” Print your resume Good Days Gav ...

      Ian Lurie/ Portent, Inc- 15 readers -
  • Marketing Fundamentals Lessons From First-Time Parenting

    … marketing strategy. I decided it would be an interesting exercise to draw those connections in a blog post. So, if you’re interested in learning the fundamentals of good parenting (and good digital marketing strategy) please read on. Providing The Absolute Necessities Did I mention he LOVES bread? This one is going to sound like a no brainer…

    Portent, Incin Paid Search- 22 readers -
  • Portent’s Moving!

    … Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is: Portent, Inc. 307 3rd Ave South, Suite…

    Ian Lurie/ Portent, Inc- 15 readers -
  • 20 Bits of Marketing Jargon, And What They Mean

    … is terrifying. It creates the sense that there’s a mysterious Marketing Black Box. In this post, I’ll list a few particularly opaque phrases, what marketers mean when we say them, and what they actually mean: Authenticity What marketers mean: I want you to throw up in your mouth. True meaning: The term “authenticity” has been beaten to death, cooked, eaten…

    Ian Lurie/ Portent, Incin Social- 29 readers -
  • I’m Speaking At Pubcon: Where to Find Me

    … an emotional content trigger. There are more subtle ones, though. Jordan Koene and I will fill you in, with Jon Henshaw moderating The post I’m Speaking At Pubcon: Where to Find Me appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 20 readers -
  • What I’ll Do When Google Dies

    …. Party!!!! Take screenshots. I can’t even imagine the advertising chaos that will transpire as Google’s ad network comes back online. We’ll have ads for steak showing up on vegan blogs, DC comics on Marvel sites. It’ll be utter chaos. Thank the gods I’m no longer using Google App Engine. Actually, I am. Excuse me for a minute… Launch a Bing SEO…

    Ian Lurie/ Portent, Incin Google- 13 readers -
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