Random Blog Posts

    • 20 Bits of Marketing Jargon, And What They Mean

      I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.

      Ian Lurie/ Portent, Incin Social- 20 readers -
  • I’m Speaking At Pubcon: Where to Find Me

    … an emotional content trigger. There are more subtle ones, though. Jordan Koene and I will fill you in, with Jon Henshaw moderating The post I’m Speaking At Pubcon: Where to Find Me appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 15 readers -
  • What I’ll Do When Google Dies

    …. Party!!!! Take screenshots. I can’t even imagine the advertising chaos that will transpire as Google’s ad network comes back online. We’ll have ads for steak showing up on vegan blogs, DC comics on Marvel sites. It’ll be utter chaos. Thank the gods I’m no longer using Google App Engine. Actually, I am. Excuse me for a minute… Launch a Bing SEO…

    Ian Lurie/ Portent, Incin Google- 10 readers -