Randy Nelson

  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    … five days the previous week” was $2 million. Finally, Sensor Tower said the game’s daily revenue on the second day of the Halloween event was its highest daily revenue “since mid-September.” In a blog post, Randy Nelson, head of mobile insights at Sensor Tower, commented: What’s important to point out is that Niantic didn’t need to add any new…

    AllTwitter- 11 readers -
  • Report: Each U.S. iPhone User Spent $35 on Apps Last Year

    … New data from app store optimization company SensorTower reveals U.S. iPhone users spent an average of $35 on apps in 2015, on both premium downloads and in-app purchases. Sensor Tower measured app installs on the estimated 110 million active iPhones in the U.S. in 2015, and found games accounted for the most downloads, at 10.5 game downloads…

    AllTwitter- 13 readers -
  • The Apps Awaken: Star Wars Film Drove Revenue to Series’ iOS Apps

    … App store optimization company Sensor Tower has released new data, which reveals estimated worldwide app downloads and revenue for 22 iOS Star Wars apps and games, following the release of Star Wars: The Force Awakens in theaters. Sensor Tower’s data compared app downloads and revenue for December 18 (the film’s opening day) and December 19…

    Inside Facebook- 11 readers -