Randy Nelson

  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    …: capturing Pokemon, transferring Pokemon to the professor and walking with their Buddy Pokemon. According to Sensor Tower, the event, which ran from Oct. 26 through Nov. 1, increased in-app purchase revenue in the game by approximately 133 percent, or 2.3 times, worldwide in its first five days. Sensor Tower said the game earned approximately…

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  • Report: Each U.S. iPhone User Spent $35 on Apps Last Year

    …, on average, per device. Photo and video apps came in second place, with an average of 3.4 app downloads per device. Games also accounted for the majority of the average per-device revenue last year, at $25. Music apps came in second place, accounting for $3.40 of the total average per-device revenue. In a blog post, Randy Nelson, head of mobile…

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