Randy Nelson

  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    … five days the previous week” was $2 million. Finally, Sensor Tower said the game’s daily revenue on the second day of the Halloween event was its highest daily revenue “since mid-September.” In a blog post, Randy Nelson, head of mobile insights at Sensor Tower, commented: What’s important to point out is that Niantic didn’t need to add any new…

    AllTwitter- 12 readers -
  • Report: Each U.S. iPhone User Spent $35 on Apps Last Year

    … New data from app store optimization company SensorTower reveals U.S. iPhone users spent an average of $35 on apps in 2015, on both premium downloads and in-app purchases. Sensor Tower measured app installs on the estimated 110 million active iPhones in the U.S. in 2015, and found games accounted for the most downloads, at 10.5 game downloads…

    AllTwitter- 13 readers -
  • The Apps Awaken: Star Wars Film Drove Revenue to Series’ iOS Apps

    … and December 12. Combined downloads for the apps reached 566,000 on December 19, up 193 percent from the 193,000 average downloads on the two preceding Saturdays. In a blog post, Randy Nelson, content manager at Sensor Tower, commented: There’s no doubting that the estimated $350 million marketing budget for “The Force Awakens” has played…

    Inside Facebook- 13 readers -