Rankbrain

  • How does RankBrain work and what does it mean for search marketers?

    … It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start…

    Search Engine Watchin How To's- 8 readers -
  • 10 tips to get your website to the top of Google search

    … concentrating on the more recent developments. 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make…

    Christopher Ratcliff/ Search Engine Watch- 16 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant…

    Search Engine Watch- 16 readers -
  • Understanding the Impact of Artificial Intelligence on SEO

    … Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system. RankBrain came upon us quickly, and a Google…

    TopRank®in Google- 13 readers -
  • How Can Local Businesses From RankBrain?

    … of the most influential creations on the Internet, an omniscient presence that reaches across millions of computers, mobile devices, and servers, filtering the mass quantities of information to learn and grow – and we’re definitely starting to see the impact on the advertising efforts of local small and medium-sized business (SMBs). One step backward…

    Street Fightin Google- 6 readers -
  • RankBrain’s potential effect on your paid search campaigns

    … ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content. This, to me, hints at the use of Google’s RankBrain artificial intelligence, which utilizes machine learning to analyze query intent…

    Search Engine Watch- 19 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … in the “right” places needs to change. The presentation included what Google’s RankBrain actually is and why it matters, but the bulk of the talk dug into how to change focus in the face of algorithm changes like RankBrain and why exact term usage needs to be less of a focus moving forward. Read on to get 3 tips on where to focus your SEO efforts…

    TopRank®- 8 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion…

    Adam Stetzer/ Search Engine Watch- 15 readers -
  • Understanding intent through voice search

    … It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech…

    Search Engine Watch- 10 readers -
  • Google reveals its three most important ranking signals

    … We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well. During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland…

    Christopher Ratcliff/ Search Engine Watchin Google- 37 readers -
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