Rankbrain

    • Here’s how RankBrain does (and doesn’t) impact SEO

      In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial intelligence optimization is seemingly a ...

      Search Engine Watchin SEO How To's- 11 readers -
  • Why Bloggers Need to Understand Google Rankbrain

    … Why Bloggers Need to Understand Google Rankbrain May 2, 2017 by Meagan Freeman Leave a Comment Ranking well in Google search results is very important to having a successful site. It does not matter how good your content is, if no one is able to easily find it. It is possible to create your content a certain way that it will rank higher…

    The Blog Heraldin SEO Google- 12 readers -
  • Move Over Position 1, There’s a New Place in Town.

    … 26 April 2017 | Melanie Kamdar Move Over Position 1, There’s a New Place in Town. For more than 18 years SEOs and brand have been fighting to get their websites ranking at the coveted position 1 on the search engine results pages (SERPs). However, now there’s a new position that’s worth fighting for, position 0. What is position 0? Position 0…

    Tamar SEO and Social Blogin SEO Google- 24 readers -
  • Does dwell time really matter for SEO?

    … like this: These 32 pages drove our most organic traffic in 2015. Time on site is above average for about two-thirds of these pages, but it’s below average for the remaining third. See all those red arrows? Those are donkeys – pages that were ranking well in organic search, but in all honestly probably had no business ranking well, at least…

    Larry Kim/ Search Engine Watchin SEO- 26 readers -
  • How does RankBrain work and what does it mean for search marketers?

    … from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning…

    Search Engine Watchin How To's- 12 readers -
  • 10 tips to get your website to the top of Google search

    … more visibility for relevant queries. 2) Optimise for ‘near me’ search queries According to Google, ’micro-moments’ are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” This basically points to mobile as being the key driver for local search, and how essentially…

    Christopher Ratcliff/ Search Engine Watch- 31 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant…

    Search Engine Watch- 26 readers -
  • Understanding the Impact of Artificial Intelligence on SEO

    … Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system. RankBrain came upon us quickly, and a Google…

    TopRank®in Google- 23 readers -
  • How Can Local Businesses From RankBrain?

    … Google’s ability to deliver search results has changed exponentially since Larry Page and Sergey Brin first created the engine in 1997, and a significant recent change to the platform has been the addition of RankBrain, which, as its name forewarns, is a machine learning AI system. Introduced in the past year, RankBrain is probably one…

    Street Fightin Google- 9 readers -
  • RankBrain’s potential effect on your paid search campaigns

    … ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content. This, to me, hints at the use of Google’s RankBrain artificial intelligence, which utilizes machine learning to analyze query intent…

    Search Engine Watch- 31 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … and balances of identifying truly useful content for searchers. So if you’re going to remember one thing about RankBrain: it’s easy to get indexed, but make sure you’re appealing to the search audience and their intent from SERP to site. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog…

    TopRank®- 16 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … should be to have a higher click-through rate (CTR) and more traffic to each page. But what about Google? Does Google know your bounce rate and are they using it to affect rankings? This Search Engine Roundtable article provides the short answer (which is “no”). Many organizations don’t use Google Analytics, so Google has no way of tracking…

    Adam Stetzer/ Search Engine Watch- 23 readers -
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