• Move Over Position 1, There’s a New Place in Town.

      26 April 2017 | Melanie Kamdar Move Over Position 1, There’s a New Place in Town. For more than 18 years SEOs and brand have been fighting to get their websites ranking at the coveted position 1 on the search engine results pages (SERPs). However, now there’s a new position that’s worth fighting for, position 0. What is position 0? Position 0 is otherwise known as a featured snippet.

      Tamar SEO and Social Blogin SEO Google- 24 readers -
    • Why Bloggers Need to Understand Google Rankbrain

      Why Bloggers Need to Understand Google Rankbrain May 2, 2017 by Meagan Freeman Leave a Comment Ranking well in Google search results is very important to having a successful site. It does not matter how good your content is, if no one is able to easily find it. It is possible to create your content a certain way that it will rank higher in search engine results.

      The Blog Heraldin SEO Google- 12 readers -
  • Does dwell time really matter for SEO?

    … What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine…

    Larry Kim/ Search Engine Watchin SEO- 20 readers -
  • “Can machines think?” What humans need to learn about artificial intelligence

    … for themselves and come to a reasoned logical conclusion. We have had a test for machine intelligence in the form of the Turing test, which sees if a machine can fool a human interrogator into thinking they are talking to another human. However, the test is not without its problems and one of my favourite criticisms of Turing’s test came over Twitter…

    Search Engine Watch- 15 readers -
  • How does RankBrain work and what does it mean for search marketers?

    … from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning…

    Search Engine Watchin How To's- 12 readers -
  • 10 tips to get your website to the top of Google search

    … concentrating on the more recent developments. 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make…

    Christopher Ratcliff/ Search Engine Watch- 22 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant…

    Search Engine Watch- 25 readers -
  • Understanding the Impact of Artificial Intelligence on SEO

    … Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system. RankBrain came upon us quickly, and a Google…

    TopRank®in Google- 18 readers -
  • How Can Local Businesses From RankBrain?

    … Google’s ability to deliver search results has changed exponentially since Larry Page and Sergey Brin first created the engine in 1997, and a significant recent change to the platform has been the addition of RankBrain, which, as its name forewarns, is a machine learning AI system. Introduced in the past year, RankBrain is probably one…

    Street Fightin Google- 8 readers -
  • RankBrain’s potential effect on your paid search campaigns

    … ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content. This, to me, hints at the use of Google’s RankBrain artificial intelligence, which utilizes machine learning to analyze query intent…

    Search Engine Watch- 29 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 13 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion…

    Adam Stetzer/ Search Engine Watch- 22 readers -
  • Understanding intent through voice search

    … It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech…

    Search Engine Watch- 15 readers -
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