• “Can machines think?” What humans need to learn about artificial intelligence

      One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too much power and control, and they will take over through either benevolence or malevolence. The root of many of these science fiction horror stories is the ability for the machines to think for themselves and come to a reasoned logical conclusion.

      Search Engine Watch- 5 readers -
  • How does RankBrain work and what does it mean for search marketers?

    … from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning…

    Search Engine Watchin How To's- 6 readers -
  • 10 tips to get your website to the top of Google search

    … of your site. You’re welcome. 9) Speed up your website As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’. You do still need to prioritise the speed of your…

    Christopher Ratcliff/ Search Engine Watch- 11 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant…

    Search Engine Watch- 9 readers -
  • Understanding the Impact of Artificial Intelligence on SEO

    … Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system. RankBrain came upon us quickly, and a Google…

    TopRank®in Google- 7 readers -
  • How Can Local Businesses From RankBrain?

    … Google’s ability to deliver search results has changed exponentially since Larry Page and Sergey Brin first created the engine in 1997, and a significant recent change to the platform has been the addition of RankBrain, which, as its name forewarns, is a machine learning AI system. Introduced in the past year, RankBrain is probably one…

    Street Fightin Google- 5 readers -
  • RankBrain’s potential effect on your paid search campaigns

    … ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content. This, to me, hints at the use of Google’s RankBrain artificial intelligence, which utilizes machine learning to analyze query intent…

    Search Engine Watch- 12 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … and balances of identifying truly useful content for searchers. So if you’re going to remember one thing about RankBrain: it’s easy to get indexed, but make sure you’re appealing to the search audience and their intent from SERP to site. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog…

    TopRank®- 7 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … to three top ranking factor used by Google to drive search results: Links: strong links and link votes play a major role in search rankings. Content: having quality content is more important than ever. RankBrain: Google’s AI ranking system. It’s no shock that links and content matter, but RankBrain is still relatively new. It’s Google’s…

    Adam Stetzer/ Search Engine Watch- 8 readers -
  • Understanding intent through voice search

    … It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech…

    Search Engine Watch- 7 readers -
  • Google reveals its three most important ranking signals

    … We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well. During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland…

    Christopher Ratcliff/ Search Engine Watchin Google- 26 readers -
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