Rankbrain

  • Does dwell time really matter for SEO?

    … learning elements within Google’s core algorithm are increasingly rewarding pages with high user engagement. Basically, Google wants to find unicorns – pages that have extraordinary user engagement metrics like organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate – and reward that content with higher organic search…

    Larry Kim/ Search Engine Watchin SEO- 15 readers -
  • How does RankBrain work and what does it mean for search marketers?

    … It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start…

    Search Engine Watchin How To's- 11 readers -
  • 10 tips to get your website to the top of Google search

    … of your site. You’re welcome. 9) Speed up your website As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’. You do still need to prioritise the speed of your…

    Christopher Ratcliff/ Search Engine Watch- 19 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant…

    Search Engine Watch- 21 readers -
  • Understanding the Impact of Artificial Intelligence on SEO

    … Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system. RankBrain came upon us quickly, and a Google…

    TopRank®in Google- 16 readers -
  • How Can Local Businesses From RankBrain?

    … Google’s ability to deliver search results has changed exponentially since Larry Page and Sergey Brin first created the engine in 1997, and a significant recent change to the platform has been the addition of RankBrain, which, as its name forewarns, is a machine learning AI system. Introduced in the past year, RankBrain is probably one…

    Street Fightin Google- 8 readers -
  • RankBrain’s potential effect on your paid search campaigns

    …, I would like to walk through what I believe is the most likely scenario going on here. What makes this most interesting – as it relates to the machine learning feedback mechanism – is the process used when creating campaigns with the assistance of AdWords. The advertiser provides the website that they want to drive traffic to, and Google…

    Search Engine Watch- 25 readers -
  • 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

    … on providing real value. According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult. To help ease the pain, I attended a presentation last week by WordStream’s Larry Kim that shone a light on why the traditional workflow of which includes inserting keywords…

    TopRank®- 10 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion…

    Adam Stetzer/ Search Engine Watch- 18 readers -
  • Understanding intent through voice search

    … into apps, as well as artificial intelligence (A.I.) and bots that can interact with other bots. While the devices and technology used to access search are evolving, search will still be an increasingly integral part of everyday life. The evolution of A.I. through voice search Today’s digital assistants like Microsoft’s Cortana, Apple’s Siri…

    Search Engine Watch- 12 readers -
  • Google reveals its three most important ranking signals

    … We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well. During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland…

    Christopher Ratcliff/ Search Engine Watchin Google- 46 readers -
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