Ranking Factors

  • Guide to Google ranking factors – Part 10: backlinks

    … Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … to three top ranking factor used by Google to drive search results: Links: strong links and link votes play a major role in search rankings. Content: having quality content is more important than ever. RankBrain: Google’s AI ranking system. It’s no shock that links and content matter, but RankBrain is still relatively new. It’s Google’s…

    Adam Stetzer/ Search Engine Watch- 16 readers -
  • Meta Tags: Writing Meta Data for Search Results & CTRs

    …. Sounds simple enough, right? Wrong. Typically, web developers end up writing meta data. But they’re not writers, and they’re not SEOs — and those are the only people who should actually be writing your tags. Think about it — just like the title of a fiction novel, the SEO Title is the very first thing a person reads. In a split second, the reader…

    The SEM Postin SEO- 12 readers -