Ranking Factors

  • Do bounce rates affect a site’s search engine ranking?

    … should be to have a higher click-through rate (CTR) and more traffic to each page. But what about Google? Does Google know your bounce rate and are they using it to affect rankings? This Search Engine Roundtable article provides the short answer (which is “no”). Many organizations don’t use Google Analytics, so Google has no way of tracking…

    Adam Stetzer/ Search Engine Watch- 8 readers -
  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP…

    The SEM Postin SEO- 8 readers -
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