Ranking Factors

  • Guide to Google ranking factors – Part 10: backlinks

    … Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming…

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … include making sure each of your pages loads quickly, offers user-friendly navigation, avoids cluttered advertisements, and features quality content! If bounce rates don’t affect Google’s rankings as much as you thought, you wonder how significant other ranking factors are. Well, Google recently revealed that magical information. They narrowed it down…

    Adam Stetzer/ Search Engine Watch- 15 readers -
  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … (search engines results pages). If that’s the case, your page may be rewarded with a ranking boost. The next logical question would be, “How do I improve my search engine CTRs?” The short answer is: meta data. But not just any old meta data — more specifically, Titles & Descriptions. What is Meta Data? Search engines use meta data to determine what…

    The SEM Postin SEO- 12 readers -
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