Ranking Factors

    • Guide to Google ranking factors – Part 10: backlinks

      Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming’ links.

      Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Guide to Google ranking factors – Part 8: internal links

    …, as it makes your site look incompetent or irrelevant at best, poorly maintained or abandoned at worst. Anchor text 9) By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other…

    Christopher Ratcliff/ Search Engine Watchin Google- 9 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … to three top ranking factor used by Google to drive search results: Links: strong links and link votes play a major role in search rankings. Content: having quality content is more important than ever. RankBrain: Google’s AI ranking system. It’s no shock that links and content matter, but RankBrain is still relatively new. It’s Google’s…

    Adam Stetzer/ Search Engine Watch- 11 readers -
  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP…

    The SEM Postin SEO- 9 readers -