Ranking Factors

  • What are the Top SEO Ranking Factors in 2017?

    … We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up…

    Douglas Karr/ Marketing Technology Blogin SEO- 28 readers -
  • Guide to Google ranking factors – Part 10: backlinks

    … Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming…

    Christopher Ratcliff/ Search Engine Watch- 33 readers -
  • Do bounce rates affect a site’s search engine ranking?

    … The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion…

    Adam Stetzer/ Search Engine Watch- 23 readers -
  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … (search engines results pages). If that’s the case, your page may be rewarded with a ranking boost. The next logical question would be, “How do I improve my search engine CTRs?” The short answer is: meta data. But not just any old meta data — more specifically, Titles & Descriptions. What is Meta Data? Search engines use meta data to determine what…

    The SEM Postin SEO- 22 readers -
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