Ranking Signals

  • CTR as a ranking factor: what we know so far and how to action it

    …. Why CTR is not a ranking factor, from Google However, many times when Google, and more specifically Gary Illyses, has been questioned on this we have received the response of the opposite. That Google does not use CTR as a ranking factor due to it being a ‘noisy signal’ and something that could be gamed by spammers. See this response from Gary…

    Search Engine Watchin SEO How To's- 33 readers -
  • Four pillars of SEO management: optimizing content for success

    …. You can also use areas where they are falling short to your advantage. For example, if they are lacking content for a particular buyer persona, you can optimize this content on your own site to draw in a greater percentage of the customers that fit these criteria. It can also be helpful to look at the highest ranking sites for your big keywords…

    Jim Yu/ Search Engine Watch- 36 readers -
  • Images: three optimisation tips to help speed up your site

    … People like fast websites and so does Google. In fact, your website’s speed is a ranking factor in Google search engine results. If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better user experience (UX), means that a faster website can lead…

    Search Engine Watch- 20 readers -
  • HTTPS websites account for 30% of all Google search results

    … SEOs pause for thought when it comes to considering whether to switch their sites to a secure protocol. What is HTTPS? In case you need a refresher, here is Jim Yu’s explanation of the difference between http and HTTPS: HTTP is the standard form used when accessing websites. HTTPS adds an additional layer of security by encrypting in SSL and sharing…

    Christopher Ratcliff/ Search Engine Watch- 34 readers -
  • Which kinds of links are most valuable for high rankings?

    … links? Four reasons: High ranking. It’s up there right now, so when people look for resources to link to, there it is. It’s a good article. It’s there because it serves a need. It’s also comprehensive which means people don’t need to look elsewhere. Internal links. The sidebar on the homepage links to the post so it continues to accrue…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Does Google look at anchor text in internal links?

    … Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part…

    Graham Charlton/ Search Engine Watchin Google- 21 readers -
  • 2016 link building survey: five important takeaways

    … teams. Time spent building links is greater than the typical budget for link acquisition. Content-based link building is the most popular tactic, and viewed as the most efficient. Most respondents still identify with the term link building. The data from the 2016 link building survey The survey had 435 respondents. Of those 435 respondents…

    Search Engine Watch- 35 readers -