Ranking Signals

  • CTR as a ranking factor: what we know so far and how to action it

    … For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings…

    Search Engine Watchin SEO How To's- 33 readers -
  • Four pillars of SEO management: optimizing content for success

    …. You can also use areas where they are falling short to your advantage. For example, if they are lacking content for a particular buyer persona, you can optimize this content on your own site to draw in a greater percentage of the customers that fit these criteria. It can also be helpful to look at the highest ranking sites for your big keywords…

    Jim Yu/ Search Engine Watch- 35 readers -
  • Images: three optimisation tips to help speed up your site

    … People like fast websites and so does Google. In fact, your website’s speed is a ranking factor in Google search engine results. If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better user experience (UX), means that a faster website can lead…

    Search Engine Watch- 19 readers -
  • HTTPS websites account for 30% of all Google search results

    … SEOs pause for thought when it comes to considering whether to switch their sites to a secure protocol. What is HTTPS? In case you need a refresher, here is Jim Yu’s explanation of the difference between http and HTTPS: HTTP is the standard form used when accessing websites. HTTPS adds an additional layer of security by encrypting in SSL and sharing…

    Christopher Ratcliff/ Search Engine Watch- 31 readers -
  • Which kinds of links are most valuable for high rankings?

    … links? Four reasons: High ranking. It’s up there right now, so when people look for resources to link to, there it is. It’s a good article. It’s there because it serves a need. It’s also comprehensive which means people don’t need to look elsewhere. Internal links. The sidebar on the homepage links to the post so it continues to accrue…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Does Google look at anchor text in internal links?

    … of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on. Internal linking: examples Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015. I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions…

    Graham Charlton/ Search Engine Watchin Google- 21 readers -
  • 2016 link building survey: five important takeaways

    …. As cited before, there are many studies showing the value of links, Google continues to stand behind links as a key ranking signal, and SEOs all have first-hand experience with the value of links in ranking. But those all look at the larger picture. It’s near impossible to say definitively how many links, what type of links, and how long after you build…

    Search Engine Watch- 33 readers -