Ranking Signals

  • CTR as a ranking factor: what we know so far and how to action it

    …. Why CTR is not a ranking factor, from Google However, many times when Google, and more specifically Gary Illyses, has been questioned on this we have received the response of the opposite. That Google does not use CTR as a ranking factor due to it being a ‘noisy signal’ and something that could be gamed by spammers. See this response from Gary…

    Search Engine Watchin SEO How To's- 28 readers -
  • Four pillars of SEO management: optimizing content for success

    …. You can also use areas where they are falling short to your advantage. For example, if they are lacking content for a particular buyer persona, you can optimize this content on your own site to draw in a greater percentage of the customers that fit these criteria. It can also be helpful to look at the highest ranking sites for your big keywords…

    Jim Yu/ Search Engine Watch- 25 readers -
  • Images: three optimisation tips to help speed up your site

    … to higher conversions. If your website isn’t loading as quickly as you’d like, it’s very likely that your images are to blame. Here are a few common mistakes people make regarding optimising images for their website. Images are too big Many marketers and publishers like to use big, high-resolution images on their site, believing that these images…

    Search Engine Watch- 18 readers -
  • Which kinds of links are most valuable for high rankings?

    … What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results. He looks at the link structure of various sites, trying…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • Does Google look at anchor text in internal links?

    … Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part…

    Graham Charlton/ Search Engine Watchin Google- 20 readers -
  • 2016 link building survey: five important takeaways

    … Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, revealed links, content, and RankBrain as the top three most important ranking factors. This wasn’t surprising information (at least to SEOs…

    Search Engine Watch- 23 readers -