Ranking Signals

  • CTR as a ranking factor: what we know so far and how to action it

    … how to identifying click through rate opportunities, and then how to improve it. Finding low CTR terms The only reliable data we have on CTR comes from Google itself in the Search Console search analytics report. To help with identifying these terms I have made this CTR Opportunity Analysis template Google sheet. This sheet finds out what…

    Search Engine Watchin SEO How To's- 33 readers -
  • Four pillars of SEO management: optimizing content for success

    …, but it is also quickly becoming more challenging. An estimated 88% of B2B companies and 77% of B2C companies say that they use content marketing. In both groups, about half say that they will be increasing their budgets in the coming year. The increased budget will lead to more content, and the digital ecosystem is about to become even more saturated…

    Jim Yu/ Search Engine Watch- 35 readers -
  • Images: three optimisation tips to help speed up your site

    … to higher conversions. If your website isn’t loading as quickly as you’d like, it’s very likely that your images are to blame. Here are a few common mistakes people make regarding optimising images for their website. Images are too big Many marketers and publishers like to use big, high-resolution images on their site, believing that these images…

    Search Engine Watch- 19 readers -
  • Which kinds of links are most valuable for high rankings?

    … links? Four reasons: High ranking. It’s up there right now, so when people look for resources to link to, there it is. It’s a good article. It’s there because it serves a need. It’s also comprehensive which means people don’t need to look elsewhere. Internal links. The sidebar on the homepage links to the post so it continues to accrue…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Does Google look at anchor text in internal links?

    … of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on. Internal linking: examples Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015. I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions…

    Graham Charlton/ Search Engine Watchin Google- 21 readers -
  • 2016 link building survey: five important takeaways

    …. As cited before, there are many studies showing the value of links, Google continues to stand behind links as a key ranking signal, and SEOs all have first-hand experience with the value of links in ranking. But those all look at the larger picture. It’s near impossible to say definitively how many links, what type of links, and how long after you build…

    Search Engine Watch- 33 readers -