Rapt Media

  • Internet Users Want a More Personalized Ad Experience (Report)

    … the target audience occasionally but alienate other users in the process. Marketers have so much data available to them, so they should be better are serving audiences the content they desire. It seems that in the current climate, marketers need to learn to watch and listen more to what users are doing, rather than simply serving them more ads. To see all reports in Rapt Media’s The Future of Content series, sign up here. Image on homepage courtesy of Shutterstock. …

    Inside Facebookin Social- 13 readers -
  • Consumers Prefer Choice and Interactivity… even with Video

    … voluntarily from both male and female anonymous respondents, ages 18 to 60. Survey respondents were found to prioritize choice and customization across the board – from how they get their news on Facebook, to how they shop on their mobile devices. All of the survey data is compiled in an interactive video that lets marketers select which survey findings…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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