Rapt Media

  • Internet Users Want a More Personalized Ad Experience (Report)

    … Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting out of advertising entirely, and they’re skeptical of marketing content in general. A report from interactive video platform Rapt Media analyzes current trends and offers advice for moving forward. 95 percent of users surveyed said…

    Inside Facebookin Social- 14 readers -
  • Consumers Prefer Choice and Interactivity… even with Video

    …. Examples of interactivity that we’ve done for clients have included interactive infographics, return on investment or pricing calculators, interactive maps, social tools like forums and, of course, e-commerce sites. Our customers are often surprised by how much attention is paid to an interactive tool on the site… even if it’s just embedded on just one…

    Douglas Karr/ Marketing Technology Blog- 9 readers -