Ratings

  • Mia: Local Business Reviews, Loyalty, and CRM

    … Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 28 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … on a third-party page, they’re much more likely to visit your website to learn more. As a result, product reviews are major lead generators. Increases conversion rate: Product reviews are forms of social proof. When a customer sees a product review on a landing page or product page, it increases the likelihood that they’ll convert. Serves as word…

    AllFacebookin Social Facebook How To's- 30 readers -
  • Yelp Update Lets Users Take ‘Yelfies,’ Share Bookmark Collections

    … Yelp Update Lets Users Take ‘Yelfies,’ Share Bookmark Collections By Brandy Shaul on Nov. 29, 2016 - 2:30 PMComment Yelp released an update for its iOS and Android application, which allows users to take new “Yelfies” when they check in to businesses in the app. A Yelfie is a Yelp-specific photograph that combines a regular photo…

    AllFacebook- 24 readers -
  • Brand vs. AI

    …. There are whole new modes of connection, thanks to virtual and augmented reality. How are you using today’s communication tools to create tribes for customers to believe in and belong to? Let customers in to co-create and contribute their own value: The platform revolution—from Zipcar to BlaBlaCar, eBay to Etsy, Flickr to Prosper—has taught…

    AllTwitter- 27 readers -
  • Podium: Collect and Manage Reviews in One Centralized Platform

    … their reputation. It’s a wonder they’re still in business. The movers above may not care about it, but a majority of companies realize the damage that posts like Joel’s can have on their revenue. Podium is a platform built for companies who do care. Over 30,000 service providers and storefronts utilize Podium to not only monitor their online reputation…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • What Do Ratings and Reviews Say About Your App? (Infographic)

    … From retail purchases to application downloads, reviews have proven highly influential in the consumer decision-making process. While negative reviews can send a potential customer running, more than 90 percent of the top 100 apps in app stores have five-star ratings. An infographic from mobile engagement solutions provider Apptentive examines…

    AllTwitter- 20 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 20 readers -
  • The Summer Olympics Are Not Winning Gold on Social Media

    … anyway. Ford), for one, got around the rules with an Olympics-themed Snapchat campaign with the theme, “We are all fans.” Adidas’ Speed Takes campaign of YouTube videos has been so successful that more than one-third of participants in a Tolunda global survey misidentified the brand as an official sponsor of the 2016 Games. So far, the USOC…

    AllTwitterin Social YouTube- 28 readers -
  • Attracting the Next Generation of Travelers

    … offer a way to engage. That’s where contests come in. In some ways, social media is the ideal arena for contests, which is why you’ll see giveaways on Facebook, Instagram or Twitter. One great contest idea is to ask young travelers who have already stayed at your hotel to write you a review on a hotel rating site and post a screenshot…

    AllTwitterin Social Facebook Twitter- 12 readers -
  • Google Launches Redesigned Zagat App on iOS

    … Featured Jobs PR & Marketing Manager Eugenia Kim New York Tech Writer WonderHowTo New York, NY Social Media Strategist Baltz & Company New York City, New York (US) Social Media Manager Hero Group New York City, New York (US) Editor, Social Media Ranker Los Angeles, California See more Jobs…

    AllFacebookin Google- 12 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … included: 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent. 45 percent will use social media platforms as their go-to back-to-school shopping source for food and snacks. Brick…

    David Cohen/ AllTwitter- 17 readers -
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