Ratings

  • Mia: Local Business Reviews, Loyalty, and CRM

    … Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … reach a female within a 30-year age range? The answer, or the root of the problem, lies in the data from which most ad-targeting models are derived. Modeled, third-party data is typically used because it is scalable, easy to activate and has almost infinite types of segments available—but it is also generally inaccurate. Why does this matter…

    AllTwitterin Facebook- 28 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … Mattress Clarity as an example. Companies in the mattress industry know that the site owner, Joe Auer, is an influential figure in the industry. So they send him mattresses to review, and he provides honest ratings and analyses for customers. Is there a similar website, blogger or social media figure in your niche that you can connect with? A free product…

    AllFacebookin Social Facebook How To's- 30 readers -
  • Yelp Update Lets Users Take ‘Yelfies,’ Share Bookmark Collections

    … with a selfie, and also includes a business’ name and Yelp star rating. When checking in to a business, a user can create a Yelfie by first taking a picture of their surroundings, and then taking a selfie, which will be added to the picture in a circle that can be dragged around the screen. Users can also move and resize the business’ name and star rating…

    AllFacebook- 23 readers -
  • Brand vs. AI

    … of automated decision-making? Even the purchases still left to us will likely not need abstract indicators of quality like “brand.” Already, we see ourselves more willing to buy an unfamiliar brand on Amazon if it comes with a five-star rating. Ratings will soon apply to everything from bed sheets to resume bios. In this transparent, scored reality, we…

    AllTwitter- 25 readers -
  • Podium: Collect and Manage Reviews in One Centralized Platform

    … flight, by the way, was one more stair than what their contract defined. It was infuriating. The movers are absolutely playing with fire. And after some research, Joel identified that they had a terrible online reputation. There’s no doubt that they are losing a lot of potential customers by utilizing poor business methods and not monitoring…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • What Do Ratings and Reviews Say About Your App? (Infographic)

    … From retail purchases to application downloads, reviews have proven highly influential in the consumer decision-making process. While negative reviews can send a potential customer running, more than 90 percent of the top 100 apps in app stores have five-star ratings. An infographic from mobile engagement solutions provider Apptentive examines…

    AllTwitter- 20 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … Consumers have embraced the mobile-first mindset wholeheartedly. Marketers need to be responsive to these changes if they intend to keep up in a changing landscape. The second-quarter-2016 report from mobile advertising and marketing platform Opera Mediaworks provides insights into the scale of the growth of mobile engagement and how users…

    Inside Facebook- 20 readers -
  • The Summer Olympics Are Not Winning Gold on Social Media

    … With headlines reporting the Opening Ceremony’s lackluster ratings, perhaps the 2016 Summer Olympic Games could benefit from more “buzz.” Unfortunately, due to the International Olympic Committee’s Orwellian list of terms that only official Olympic sponsors can use, the United States Olympic Committee might be reducing the very social media…

    AllTwitterin Social YouTube- 28 readers -
  • Attracting the Next Generation of Travelers

    … offer a way to engage. That’s where contests come in. In some ways, social media is the ideal arena for contests, which is why you’ll see giveaways on Facebook, Instagram or Twitter. One great contest idea is to ask young travelers who have already stayed at your hotel to write you a review on a hotel rating site and post a screenshot…

    AllTwitterin Social Facebook Twitter- 12 readers -
  • Google Launches Redesigned Zagat App on iOS

    … Featured Jobs PR & Marketing Manager Eugenia Kim New York Tech Writer WonderHowTo New York, NY Social Media Strategist Baltz & Company New York City, New York (US) Social Media Manager Hero Group New York City, New York (US) Editor, Social Media Ranker Los Angeles, California See more Jobs…

    AllFacebookin Google- 12 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … included: 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent. 45 percent will use social media platforms as their go-to back-to-school shopping source for food and snacks. Brick…

    David Cohen/ AllTwitter- 17 readers -
Get the top posts daily into your mailbox!