- Our Blog
… to be active on mediums like Snapchat, Instagram Stories, Facebook Live–places where social storytelling is informal and direct. In this environment, brands need to let loose and allow for marketing that is less polished but that will come across as much more genuine. In many cases, this will require brands to rethink existing guidelines. Artificial…
Content Curation To The Rescue! As Gartner’s Jake Sorfman points out: “Content is the grist for the social marketing mill. Without compelling, insightful, inspiring content, social engagement simply fails to happen.” Yet, creating sufficient new, tailored content to distribute across social media and owned platforms on a regular basis is overwhelming.
… must balance the cost of your time and resources to improve your product presentation with the net increase in price. Don’t spend more than you’ll recoup in profits. 6. Use packaging to distinguish your offering. Astute yarn vendors like Miss Babs monitor which patterns are popular with knitters on Ravelry, a knitting, crocheting, and spinning…