Razorfish

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …. The overwhelming amount of data available today makes it possible to consider every angle to tailor offers with terrifying accuracy, and that’s not a bad thing. Predictive analytics can look at buying habits of one customer and all customers, day of the week and time of day when people like your customer are likely to buy and the buying habits of a specific…

    AllFacebook- 20 readers -
  • Why Content Marketing Trumps Advertising

    …-related consumer behaviors This growth of advertising opportunity, while fueled by a need for additional revenue streams, overlooks 3 important trends: 1. Consumers have greater control over the content they choose to consume, a point Mary Meeker made in her 2015 Internet Trends Report. Implications: It’s increasingly difficult to aggregate…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -