Razorfish

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 37 readers -
  • Why Content Marketing Trumps Advertising

    … Leo Burnett had to say about advertising.) On average, people in the US receive 5,000 brand messages per day according to Razorfish. YIKES! While I’m not sure whether the signs and notices in store windows and on trucks on Sixth Avenue count, I’m sure the out-of-home (aka OOH) messages in the subway and on taxi tops do. In New York City, there…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
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