Razorfish

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … of the data we have available and the direction marketing is heading, predictive marketing is the next game-changer in the consumer industry. Do you know what your customers will want next week? Sherry Gray is a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid. Images of crystal ball and woman opening package courtesy of Adobe Stock. …

    AllFacebook- 31 readers -
  • Why Content Marketing Trumps Advertising

    …-related consumer behaviors This growth of advertising opportunity, while fueled by a need for additional revenue streams, overlooks 3 important trends: 1. Consumers have greater control over the content they choose to consume, a point Mary Meeker made in her 2015 Internet Trends Report. Implications: It’s increasingly difficult to aggregate…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -