Razorfish

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … customer. It can factor in data from trends, seasonal information, update age or stage of life data and make incredibly sophisticated recommendations. While it may sound creepy, in effect, predictive data analysis delivers ads that won’t annoy consumers. Young people who like to mountain bike will get offers for bike accessories, eco-friendly water…

    AllFacebook- 29 readers -
  • Why Content Marketing Trumps Advertising

    … Leo Burnett had to say about advertising.) On average, people in the US receive 5,000 brand messages per day according to Razorfish. YIKES! While I’m not sure whether the signs and notices in store windows and on trucks on Sixth Avenue count, I’m sure the out-of-home (aka OOH) messages in the subway and on taxi tops do. In New York City, there…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
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