• 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …: Specifically me. What’s more, marketers can predict what I will want before I know I want it. Know before they know … Always ahead of the game, in 2014, Amazon took steps to ship goods before you order them. Call it anticipatory shipping. The theory is that most people will keep and pay for things they receive. I’m not sure how that will work out…

    AllFacebook- 25 readers -
  • Why Content Marketing Trumps Advertising

    … Leo Burnett had to say about advertising.) On average, people in the US receive 5,000 brand messages per day according to Razorfish. YIKES! While I’m not sure whether the signs and notices in store windows and on trucks on Sixth Avenue count, I’m sure the out-of-home (aka OOH) messages in the subway and on taxi tops do. In New York City, there…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -