Razorfish

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … and respond to targeted marketing. And yet as recently as 2014, Razorfish and Adobe teamed up for a study that found that 75 percent of marketers are failing to use behavioral data in segmentation analysis and targeting execution. With a few exceptions, retailers still seem to be in the early stages of pulling it all together. Considering all…

    AllFacebook- 31 readers -
  • Why Content Marketing Trumps Advertising

    …-related consumer behaviors This growth of advertising opportunity, while fueled by a need for additional revenue streams, overlooks 3 important trends: 1. Consumers have greater control over the content they choose to consume, a point Mary Meeker made in her 2015 Internet Trends Report. Implications: It’s increasingly difficult to aggregate…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -