Razorfish

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … and respond to targeted marketing. And yet as recently as 2014, Razorfish and Adobe teamed up for a study that found that 75 percent of marketers are failing to use behavioral data in segmentation analysis and targeting execution. With a few exceptions, retailers still seem to be in the early stages of pulling it all together. Considering all…

    AllFacebook- 30 readers -
  • Why Content Marketing Trumps Advertising

    … Leo Burnett had to say about advertising.) On average, people in the US receive 5,000 brand messages per day according to Razorfish. YIKES! While I’m not sure whether the signs and notices in store windows and on trucks on Sixth Avenue count, I’m sure the out-of-home (aka OOH) messages in the subway and on taxi tops do. In New York City, there…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
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