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    … other? The solution is two-fold: Evaluate the in-store experience with an audience-first approach Leverage audience-first insights to support your digital strategy In this post, I’ll share tactics on how to accomplish these 2 major strategies by explaining how to identify existing problems with the in-store experience, pinpoint potential…

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    … B2B brands may feel that the content topics they cover are not “flashy, exciting, or sexy” enough to be covered by publications compared to the content produced by C2C companies. However, this doesn’t have to be true. By using a story idea that will build connections for your brand long-term and combining it with the age-old strategy of news…

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    … “Since 1998 the 100 Best Companies [to work for] have outperformed the S&P 500 index by a ratio of nearly 2 to 1,” according to a study in Fortune. Businesses on the “Best Companies” list earned their spot by building a strong, company culture. If you’re fresh out of college or feel stuck in your lackluster job, company culture may seem…

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    ….” When in fact, content strategy should focus on much more than just creating one piece of content for one marketing goal. Strong, long-lasting content strategy is an on-going effort that immediately builds relationships. Recently, members of Seer’s SEO team created a piece of content that incorporated our client’s, a large greeting card company…

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