• 5 Key Uses for Facebook’s Analytics for Apps

    … for each key action people take in your app. Combine funnels with demographics to find opportunities to improve your user experience. Take advantage of cohorts to optimize for retention and lifetime value. Use segments to build audiences for acquisition and re-engagement. Check out our analytics developer docs and help center for videos and best…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • AppJolt Releases Solution for Monetizing App Uninstalls

    … AppJolt, which creates tools for app developers looking to retain their users and create additional revenue opportunities, has announced the release of its new SDK, which allows Android developers to monetize their uninstall traffic via ads. With the SDK, which requires mandatory user consent, users will receive ads as they uninstall apps…

    AllTwitter- 23 readers -
  • Picking The Right Re-Engagement Tactics

    … reasons why you need to re-engage Let’s consider two reasons why you should have a re-engagement strategy in place to try and get your disinterested subscribers interested again. They are Brand Aware. Customers and subscribers are already warm leads. Once upon a time there was some kind of interest on their part. At some point they wanted to hear from…

    Jordie Van Rijn/ GetResponse Blogin EMail Content- 28 readers -
  • Level Up: The Game Developer’s Guide to Global Advertising [eBook]

    …Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global…

    Nanigans- 1 readers -
  • Mobile App Install Ads: Best Practices By Game Genre (Plus Some Extras)

    …It’s an exciting time to work in the app world. Mobile use is through the roof, smartphones are flying off the shelves and Facebook just put a stake in the ground when it comes to supporting developers. At Nanigans, we are are helping to sustain the momentum by giving gaming teams the tools they need to run successful launch and re-engagement ad campaigns. As any developer can tell you, user acquisition is the primary focus once a game has shipped. […]…

    Nanigansin Social- 12 readers -
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