Reach

Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) is a European Union Regulation of 18 December 2006. REACH addresses the production and use of chemical substances (i.e. everything made of atoms), and their potential impacts on both human health and the environment. Its 849 pages took seven years to pass, and it has been described as the most complex legislation in the Union's history and the most important in 20 years. It is the strictest law to date regulating chemical substances and will affect industries throughout the world. REACH entered into force in 1 June 2007, with a phased implementation over the next decade.
Posts about Reach
  • Twitter and TV Superfans (Study)

    … shows. 60 percent credited Twitter and similar platforms with prodding them to tune in to new shows. Karp also provided the following tips for marketers: Reach these primed and passionate viewers using Twitter’s TV targeting to target specific shows and extend reach or frequency (increasing the number of times a person is exposed to your campaign…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 29 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 21 readers -
  • Adaptly Execs Share Their 2017 Predictions

    …, ad dollars that would be devoted to TV ads will increasingly go into walled gardens. Client partner, Europe, Middle East and Africa Emily Huff: Increasingly, brands are realizing that the days of solely relying on organic social are over, with recent reports showing lower-than-ever reach figures on both Facebook (2 percent) and Twitter (3 percent…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • When It Comes to Facebook Posts, Size Matters

    … the people a person interacts with most) could appear higher in a person’s feed. Keywee recently analyzed more than 230,000 organic posts from over 300 publishers and found evidence indicating that the amount of text in a Facebook post is in fact impacting how it is prioritized in News Feed, as well as its organic reach. This came on the heels…

    AllFacebookin Social SEO Facebook- 28 readers -
  • Can sub-three second video ad views deliver results?

    … still buy it, and are figuring it out,” the advertiser told Sloane. Another agency executive, who also spoke to Sloane anonymously, added, “The interstitial vertical video ad is challenging. People just tap through. That’s the behavior.” Obviously, this is almost certainly raising concerns for brands hoping to effectively reach young consumers…

    Search Engine Watch- 27 readers -
  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 23 readers -
  • Nurturing Your Audience in a Social World

    …, social is often a vacuum. Even if a person does like your brand on Facebook, chances are that they won’t actually see your content, since the social giant manipulates algorithms and doesn’t show all content to everyone even if someone likes your page. Facebook’s reach is in decline, with only about a 2 percent chance that your content will be seen…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … isn’t even asking for that complete shift to happen. Although the platform is hitting 100 hours of video consumption each day, this is nowhere near enough inventory to replace TV commercials–not even close. Nielsen provides a TRP (target ratings point) rating as a measurement equivalent for brands looking to measure the reach of their video…

    Inside Facebookin Social Facebook- 32 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … to pay-for-play influencer marketing. When Facebook tweaks its algorithm, businesses suffer. For instance, earlier this year, Facebook decided to put more emphasis on user-generated posts in the feed rather than publisher content. That led to an overall 52 percent drop in organic reach among publishers, according to SocialFlow. In the past, Facebook…

    AllFacebookin Facebook- 22 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
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